To successfully bring its breakthroughs in nano-technology to market, this materials science company needs to build and protect its intellectual property portfolio and enter new markets with a strong brand and clear strategy.
Ongoing work with Cerion Enterprises and its various startup divisions not only includes helping to deliver their message to the market, but also includes helping to define and build a growing intellectual property portfolio. Leveraging detailed content knowledge with market expertise helps us to provide this client with flexible, reusable materials that tell the technical story with accuracy.
This company has successfully entered five new markets since our work together began, with the speed and agility a start-up company demands. The marketing and patent assets we've built together have improved their ability to go to market quickly and effectively.
"PLS has been a key partner in helping Cerion enter new markets quickly with confidence that our intellectual property is well protected. John's materials science expertise will undoubtedly improve our go-to-market strategy with soon to be announced ground-breaking technology." Ken Reed, CTO