Optimax designs and manufactures precision custom optical components for use in aerospace, defense and consumer electronics.
The goal was to develop a brand that reflects their size and sophistication as they move into complex assemblies, while at the same time preserves the character of fun that is a big part of their business culture.
How We Helped
We started with a brand assessment, conducting customer interviews, customer and employee surveys, and using our research toolkit. Our recommendations yielded a new logo, look and language that have impacted their current industries and gained them traction in new ones.
From the initial assessment, positioning, and brand development to the final ads, tradeshow booth, website and content, Optimax was ready for their biggest conference of the year—in 5 short months.
The new brand keeps the personality and fun of the company’s roots, but adds the sophistication and customer focus needed to sell larger programs.
Even more importantly, they’ve taken action and applied their LEAN methodology to marketing and sales, to grow profits and revenue by responding to prospects faster.
Our review and development resulted in a brand that embodied a healthy, fast-growing 200-person company, with all the speed and agility of a smaller company.