proven go-to-market strategy

“I have worked with many agencies, and very few have the across the board responsiveness of Launch. This doesn't happen by accident. It requires a high level of commitment to client service and relationships.”

Carolyn Eastman, Director of Marketing | Harklinikken

Launch Core Team

Michele Nichols

President

 

Michele creates marketing programs that better serve our clients. As an owner and president of Launch Team, she understands the role marketing plays as part of the larger organization and the pressures and realities of owning a business. Responsible for setting our direction and developing our capabilities in ways our clients value, she also acts as consultant to high tech leaders.

Michele develops and defines winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a "big picture" view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.

Experience:

  • Launch Team Inc., President, VP of Operations
  • The Sharrow Group, Acting VP of Marketing
  • Bristol Management Services, Operations Manager
  • Benzigers, Inc., Front Line Manager

Education:

  • M.B.A., St. John Fisher College
  • B.A. Business Management, State University of NY at Fredonia

Connect on LinkedIn

 

 

Sarah Campagna

VP Account Services

 

After ten years developing fundraising campaigns for health care and academic non-profits, Sarah brings an enthusiastic, customer-focused approach to account management. Her skills in analytics offer customers a truly quantitative program evaluation. With a Masters in Integrated Marketing Communications, Sarah is focused on ensuring brand-consistent messages across all marketing channels, blending the strength of traditional media with the effectiveness of new media and inbound marketing techniques.

Experience:

  • Launch Team Inc., VP Account Services
  • St. John Fisher College, Director of Annual Giving
  • Northeast Annual Giving Conference, Sponsorship Chair
  • University of Rochester, Associate Director of Annual Giving
  • Museum of Glass, Development Assistant

Education:

  • M.S. Integrated Marketing Communications, Eastern Michigan University
  • B.A. Political Science, with minors in History and English, Marquette University
 

Connect on LinkedIn

 

 

 

Damon Diehl

Technical Writer


Damon develops blog posts, eBooks, and other technical writing pieces to support inbound marketing and lead generation for customers. His background in research and education has made him especially effective at communicating the value of technology. He has a Ph.D. in optical engineering and over 20 years of academic and industrial research experience. He regularly travels to teach popular short-courses on introductory optics, science writing, and project management for SPIE.

Experience:

  • Launch Team Inc., Technical Writer
  • DIEHL Research Grant Services, Owner
  • Monroe Community College, Program Coordinator for Optical Systems Technology
  • ASE Optics, Inc., Chief Scientist

Education:

  • Ph.D. Optical Engineering, University of Rochester, Institute of Optics
  • B.A. Physics (Mathematics), University of Chicago
 

 

Madison Musilli

Graphic Designer

 

Madi is always up for a creative challenge. She specializes in graphic design, developing advertisements, white papers, social media images, and other materials that tell clients’ stories visually and strengthen their brand. Whether you’re in the business of medical devices, engineering services, complex instrumentation, or the next big technology, Madi’s attention to detail and diverse marketing and communication experience will help drive results.

 

Experience:

  • Perry's Ice Cream, Marketing Communications Coordinator
  • Allied Integrated Marketing, Promotions Specialist

Education:

  • B.S. Digital Media Arts and Communication Studies, concentrations in public relations and advertising, certificate in marketing, Canisius College

 

Connect on LinkedIn


 

Marcy McCall

Office Manager

 

Marcy provides bookkeeping and clerical support to Launch Team. With more than 25 years of administrative experience, she is a pro at keeping accounts organized and on task. Marcy engages clients through personable customer service, ensuring that records remain accurate and up to date and positively contributing to the company’s financial health.

Experience:

  • Launch Team Inc., Office Manager
  • ASE Optics, Office Manager/Bookkeeper
  • Scottsville Farmers Market, Manager
  • McClure Productions, Bookkeeper
  • Eric Mower & Associates (EMA), Traffic Manager
  • Mercury Print Productions, Customer Service
  • SUNY Geneseo, Graphic Designer

Education:

  • B.A. Studio Art, SUNY Geneseo
 

Beth Shope

VP Digital Marketing

 

Beth builds websites that drive results, not just traffic. From design to user experience to search engine optimization, Beth brings clients practical advice and flawless execution. She has a background in e-commerce sites for high-end B2B and B2C products, and in customer service and support.

Beth builds websites that have a clear and compelling path to action and support users at every step of the buying cycle. Her education in both Studio Art and Mathematics lets her approach a business problem from many angles. Specialties include videography, photography, search engine optimization, email marketing creation and ROI assessment, e-commerce, graphic design.

 Experience:

  • Launch Team Inc., VP Digital Marketing / Web Design Specialist
  • Salzman Group Inc., Web Designer/ Department Manager/ Project Manager/ Working Art Director
  • Sutherland Group, Lead Cust. Service Representative

Education:

  • B.A. Mathematics, with minor in Studio Art, SUNY Geneseo

 

Connect on LinkedIn

 

 

Katie Steelman

Content Director

 

Katie creates informative, engaging content that can be applied across various marketing channels. Her social media savvy allows her to tailor a unique online experience to each customer, and she is always finding new ways for clients to attract and interact with customers. With a background in journalism, Katie knows the right questions to ask to get to the heart of your brand story.

Experience:

  • Launch Team Inc., Content Director / Social Media Specialist
  • Cardinal Courier, St. John Fisher College, Editor-in-Chief

Education:

  • B.A. Communication/Journalism and Spanish, minor in sociology, St. John Fisher College

Aimee Schenck

Project Manager

 

A strong writer with broad training across a variety of marketing applications, Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients. Aimee has used her marketing and promotion skills to help grow an entrepreneurial business near her hometown of Jasper, NY. She has also worked in account management, maximizing clients’ advertising spend and helping them target key audiences. Aimee’s favorite part of her job with Launch Team is managing the many moving pieces of clients’ ongoing marketing plans and applying her writing skills across their programs. The challenges brought by each client intrigue Aimee and push her to find the best solutions to the toughest marketing questions.

Experience:

  • Launch Team Inc., Inbound Marketing Specialist
  • DAC Group, Directional Media Consultant
  • Elegance Bridal and Formals, Marketing Manager

Education:

  • B.A. Communication/Journalism, minors in Human Resources and Pre-Law, St. John Fisher College

Connect on LinkedIn
 

 

Alex Ormond

Inbound Marketing Specialist

 

Alex is committed to helping our clients successfully communicate information and improve interactions with their customers. With a background in media management, Alex doesn’t miss an opportunity to apply research to help her clients make informed, data-driven marketing decisions. She has an infectious enthusiasm that helps keep the entire team upbeat. She has a passion for marketing and takes great pride in her work and friendly customer service.


Experience:

  • Launch Team Inc., Marketing Account Coordinator
  • Dairy Farmers of America, Corporate Communications Intern
  • Roberts Communications, Account Services Intern

Education:

  • B.S. in Media Management with an emphasis on media research, minor in English, St. John Fisher College

 Connect on LinkedIn


 

Gaynor Meilke

Market Research Specialist


Gaynor is an experienced market researcher with deep knowledge consumer behavior, market research methodologies, public relations strategies, and digital marketing. She approaches every engagement with a strategic mindset, a keen ability to align effective tactics with key objectives, and the tenacity to get things done. Gaynor gives businesses the insight they need to create brands that add value inside and outside of their organizations.

Experience:

  • Launch Team Inc., Market Research Specialist
  • Charisma Ink, Owner

Education:

  • B.AS. Consumer Studies and Marketing, University of Guelph
  • Graduate Studies in Public Relations and Corporate Communications, Fanshawe College
  • M.S. Integrated Marketing Communications, Eastern Michigan Unviersity
 

 
 

Extended Team

Launch Team partners with a talented pool of professionals, from optics engineers to HubSpot inbound marketing specialists, who are consulted and brought into projects as needed.

 

 

We'd love to hear from you!

Wondering how we might apply our knowledge and experience to help grow your business? Let's chat! Call 585.256.1640 or email us to set up a consultation.