proven go-to-market strategy

“Launch's broad responsiveness doesn't happen by accident. It requires a high level of commitment to client service.”

Carolyn Eastman, Director of Marketing | Harklinikken

Launch Core Team

Michele Nichols

President

 

Michele creates marketing programs that better serve our clients. As an owner and president of Launch Team, she understands the role marketing plays as part of the larger organization and the pressures and realities of owning a business. Responsible for setting our direction and developing our capabilities in ways our clients value, she also acts as consultant to high tech leaders.

Michele develops and defines winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a "big picture" view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.

Experience:

  • Launch Team Inc., President, VP of Operations
  • The Sharrow Group, Acting VP of Marketing
  • Bristol Management Services, Operations Manager
  • Benzigers, Inc., Front Line Manager

Education:

  • M.B.A., St. John Fisher College
  • B.A. Business Management, State University of NY at Fredonia


Connect on LinkedIn

 

 

Sarah Campagna

VP Account Services

 

After ten years developing fundraising campaigns for health care and academic non-profits, Sarah brings an enthusiastic, customer-focused approach to account management. Her skills in analytics offer customers a truly quantitative program evaluation. With a Masters in Integrated Marketing Communications, Sarah is focused on ensuring brand-consistent messages across all marketing channels, blending the strength of traditional media with the effectiveness of new media and inbound marketing techniques.

Experience:

  • Launch Team Inc., VP Account Services
  • St. John Fisher College, Director of Annual Giving
  • Northeast Annual Giving Conference, Sponsorship Chair
  • University of Rochester, Associate Director of Annual Giving
  • Museum of Glass, Development Assistant

Education:

  • M.S. Integrated Marketing Communications, Eastern Michigan University
  • B.A. Political Science, with minors in History and English, Marquette University
 

Connect on LinkedIn

 

 

Damon Diehl

Technical Writer


Damon develops blog posts, eBooks, and other technical writing pieces to support inbound marketing and lead generation for customers. His background in research and education has made him especially effective at communicating the value of technology. He has a Ph.D. in optical engineering and over 20 years of academic and industrial research experience. He regularly travels to teach popular short-courses on introductory optics, science writing, and project management for SPIE.

Experience:

  • Launch Team Inc., Technical Writer
  • DIEHL Research Grant Services, Owner
  • Monroe Community College, Program Coordinator for Optical Systems Technology
  • ASE Optics, Inc., Chief Scientist

Education:

  • Ph.D. Optical Engineering, University of Rochester, Institute of Optics
  • B.A. Physics (Mathematics), University of Chicago
 

 

Madison Musilli

Graphic Designer

 

Madi is always up for a creative challenge. She specializes in graphic design, developing advertisements, white papers, social media images, and other materials that tell clients’ stories visually and strengthen their brand. Whether you’re in the business of medical devices, engineering services, complex instrumentation, or the next big technology, Madi’s attention to detail and diverse marketing and communication experience will help drive results.

 

Experience:

  • Perry's Ice Cream, Marketing Communications Coordinator
  • Allied Integrated Marketing, Promotions Specialist

Education:

  • B.S. Digital Media Arts and Communication Studies, concentrations in public relations and advertising, certificate in marketing, Canisius College
 

Email Marketing Certified

Connect on LinkedIn


 

Marcy McCall

Office Manager

 

Marcy provides bookkeeping and clerical support to Launch Team. With more than 25 years of administrative experience, she is a pro at keeping accounts organized and on task. Marcy engages clients through personable customer service, ensuring that records remain accurate and up to date and positively contributing to the company’s financial health.

Experience:

  • Launch Team Inc., Office Manager
  • ASE Optics, Office Manager/Bookkeeper
  • Scottsville Farmers Market, Manager
  • McClure Productions, Bookkeeper
  • Eric Mower & Associates (EMA), Traffic Manager
  • Mercury Print Productions, Customer Service
  • SUNY Geneseo, Graphic Designer

Education:

  • B.A. Studio Art, SUNY Geneseo
 

Gaynor Meilke

Market Research Specialist


Gaynor is an experienced market researcher with deep knowledge of consumer behavior, market research methodologies, public relations strategies, and digital marketing. She approaches every engagement with a strategic mindset, a keen ability to align effective tactics with key objectives, and the tenacity to get things done. Gaynor gives businesses the insight they need to create brands that add value inside and outside of their organizations.

Experience:

  • Launch Team Inc., Market Research Specialist
  • Charisma Ink, Owner

Education:

  • B.AS. Consumer Studies and Marketing, University of Guelph
  • Graduate Studies in Public Relations and Corporate Communications, Fanshawe College
  • M.S. Integrated Marketing Communications, Eastern Michigan University
 

 
 

Alison Arnold

Program Manager

Alison helps clients meet their goals by connecting technology, company leadership, engineering, and marketing. She brings a strong writing background and over 20 years of B2B marketing experience to the team. From big-picture strategy to content creation to trade show execution, Alison’s diverse skillset helps our clients tackle any challenge that comes their way.

Experience:

  • Paychex, Marketing Content Program Manager
  • Arnold Magnetic Technologies, Marketing Manager
  • LaBella Associates, Marketing Coordinator

Education:

  • B.A. in Communication, concentrations in journalism and PR, SUNY Geneseo

Beth Shope

VP Digital Marketing

 

Beth builds websites that drive results, not just traffic. From design to user experience to search engine optimization, Beth brings clients practical advice and flawless execution. She has a background in e-commerce sites for high-end B2B and B2C products, and in customer service and support.

Beth builds websites that have a clear and compelling path to action and support users at every step of the buying cycle. Her education in both Studio Art and Mathematics lets her approach a business problem from many angles. Specialties include videography, photography, search engine optimization, email marketing creation and ROI assessment, e-commerce, graphic design.

 Experience:

  • Launch Team Inc., VP Digital Marketing / Web Design Specialist
  • Salzman Group Inc., Web Designer/ Department Manager/ Project Manager/ Working Art Director
  • Sutherland Group, Lead Cust. Service Representative

Education:

  • B.A. Mathematics, with minor in Studio Art, SUNY Geneseo

Connect on LinkedIn

 

 

Ron Wille

VP Sales & Technology

 

Ron works with companies to architect, deploy and optimize sales processes and sales and marketing technologies. With an eye on full pipeline management, he brings the practical insights and performance data companies need for sustainable revenue growth and peak sales performance. He has helped many companies implement tools like Salesforce, Pardot and HubSpot to achieve their sales and marketing goals. His previous experience as a successful sales leader allows him to help other leaders to consider all aspects of strategy, people, and process. Ron helps both Launch and its clients increase productivity in a positive, forward-looking manner.

Experience:

  • One Down Consulting, Founding Partner
  • Silverline, Strategic Account Executive
  • BlackTab Group, Founder & CEO
  • NimbleUser, Co-CEO
  • VanDamme, Vice President

Education:

  • MBA in eCommerce, University of Rochester – William E. Simon Graduate School of Business
  • A.S. in Liberal Arts, Monroe Community College
  • B.S. in Earth Science, State University of NY at Brockport

Connect on LinkedIn

 

 

Sarah Holland

Account Manager


As a former product manager with marketing experience from Fortune 100 to small business, Sarah has walked in the shoes of our clients, and works hard to ease their workload by keeping us on plan and on message. Certified in both HubSpot and Pardot, Sarah is able to recommend and implement inbound marketing programs that drive leads.

Experience:

  • One Down Consulting, Partner
  • BlackTab Group, Director of Marketing
  • Colgate-Palmolive, Product Manager
  • Nabisco, Associate Brand Manager

Education:

  • MBA in Marketing, University of North Carolina at Chapel Hill – Kenan-Flager Business School
  • B.A. in English, Hamilton College
 

 

Aimee Schenck

Program Manager

 

A strong writer with broad training across a variety of marketing applications, Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients. Aimee has used her marketing and promotion skills to help grow an entrepreneurial business near her hometown of Jasper, NY. She has also worked in account management, maximizing clients’ advertising spend and helping them target key audiences. Aimee’s favorite part of her job with Launch Team is managing the many moving pieces of clients’ ongoing marketing plans and applying her writing skills across their programs. The challenges brought by each client intrigue Aimee and push her to find the best solutions to the toughest marketing questions.

Experience:

  • Launch Team Inc., Inbound Marketing Specialist
  • DAC Group, Directional Media Consultant
  • Elegance Bridal and Formals, Marketing Manager

Education:

  • B.A. Communication/Journalism, minors in Human Resources and Pre-Law, St. John Fisher College

Connect on LinkedIn
 

 

Alex Ormond

Business Developer / Project Manager

 

Alex is committed to helping our clients successfully communicate information and improve interactions with their customers. With a background in media management, Alex doesn’t miss an opportunity to apply research to help her clients make informed, data-driven marketing decisions. She has an infectious enthusiasm that helps keep the entire team upbeat. She has a passion for marketing and takes great pride in her work and friendly customer service.


Experience:

  • Launch Team Inc., Marketing Account Coordinator
  • Dairy Farmers of America, Corporate Communications Intern
  • Roberts Communications, Account Services Intern

Education:

  • B.S. in Media Management with an emphasis on media research, minor in English, St. John Fisher College

 Connect on LinkedIn


 

Angelena Volanth

Salesforce Consultant


Angelena has worked as a Salesforce.com Consultant and has over 10 years of business experience in management, service and IT technical disciplines. Her expertise lies in managing end to end implementations, CRM optimization, ongoing support/maintenance and end-user/admin training. She has a proven ability to form strategies to implement solutions for CRM projects that will enhance efficiency and maximize CRM return on investment.

Experience:

  • One Down Consulting, Director of Client Services
  • NimbleUser, Sr. CRM Consultant specializing in Salesforce.com
  • Paetec, Manager of Professional Services
  • VanDamme Associates, Application Analyst

Education:

  • B.S. in Information Technology, Rochester Institute of Technology
 

 

Meghan Maloney

Application Analyst

With more than 10 years of experience working in client and customer-facing positions, Meghan is always delighted to meet new people and tackle new challenges. Meghan's primary goals in every project are first to devote complete attention to the client's needs and objectives, and then to follow through by delivering truly impressive work. In addition to Salesforce administration, Meghan assists with training materials and educational sessions that encourage participants to find learning as fun and easy as she does. Her prior experience working in post-sales implementation give her a unique and practical insight into the full scope of business endeavors, from design to delivery. Meghan's technical expertise, excellent communication skills, and customer focus help Launch Team to deliver powerful results through efficient Salesforce org management and effective user training.

Experience:

  • Benefit Resource, Inc: Implementation Specialist

Extended Team

Launch Team partners with a talented pool of professionals, from optics engineers to HubSpot inbound marketing specialists, who are consulted and brought into projects as needed.

 

 

We'd love to hear from you!

Wondering how we might apply our knowledge and experience to help grow your business? Let's chat! Call 585.256.1640 or email us to set up a consultation.