About Launch Team

Launch Team has an almost 30-year history of helping high tech companies position for success. Our integrated marketing services build your brand and create message continuity across all customer touch points.

From marketing strategy for new product launch, to helping you determine the right marketing mix, to performing a marketing assessment, our team’s relentless curiosity and customer focus keeps your business growth plans on track. We are growing our capability and involvement in the industries we serve.

 

Launch Core Team

Michele Nichols, President

Michele Nichols Gleber, President PLS Launch Solutions

Michele creates marketing programs that better serve our clients, because, as an owner and President, she understands the role marketing plays as part of the larger organization, and the pressures and realities of owning a business. Responsible for setting Launch Team direction and developing our capabilities in ways our clients value, she also acts as consultant to high tech leaders on defining winning B2B marketing strategies.

As president of Launch Team, Michele develops and defines winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a "big picture" view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.

Experience:

  • Launch Team Inc., President, VP of Operations
  • The Sharrow Group, Acting VP of Marketing
  • Bristol Management Services, Operations Manager
  • Benzigers, Inc., Front Line Manager
Education:
  • M.B.A. St. John Fisher College
  • B.A. Business Management
  • State University of NY at Fredonia

John Veckerelli, VP

John Veckerelli

A diverse mix of experience, interests, and education underpins John's Yankee ingenuity of getting things done. With a focus on your company's big picture, John digs deep to seek the essence of your products, services and the markets you serve.

Serving as marketing strategy advisorprogram manager, and business analyst, John creates and executes integrated marketing services that attract and engage your customers, on their terms.

In-depth B2B industry knowledge, emerging growth to Fortune 50: Manufacturing, Engineering & Professional Services, Software/Hardware, High Tech. B2B sales – direct & channel, customer engagement strategy, brand development, inbound marketing, workflow, supply chain.

Experience:

  • Launch Team Inc., VP Project Services
  • Business & Sales Training Consultant
  • Training & Operational - Project Mgr /Training Designer; Corporate Systems Trainer & Implementation Specialist

Education:

  • BS Meteorology; Science Education Concentration, Lyndon State College
  • Continuing technical education
  • HubSpot Certified

 

 

 

Kara Fortuna, Creative Director

Kara Fortuna, Creative Director Kara Fortuna helps our customers communicate their unique value to their markets with forward-thinking and innovative designs. Skilled at creating presentations, logos, websites, web-based interfaces and hard-copy collateral, her forte is incorporating each customer's individual vision.

Kara is practical and customer-focused, creative in finding ways to reuse and adapt and customize materials maximize customers' budgets and meet challenging timelines. Kara is invested in learning our customers' businesses, and can understand complex ideas and offerings and portray them visually to all kinds of decision makers.

Experience:

  • Launch Team Inc., Creative Director, Illustrator/Sr. Graphic Designer

Education:

  • B.F.A. Fine Arts, with a minor in Business Management, State University of NY at Fredonia

Beth Shope, Web Design Specialist

Beth Shope, Web Design Specialist

Beth builds websites that drive results, not just traffic. From design to user experience to search engine optimization, Beth brings clients practical advice and flawless execution. With a background in e-commerce sites for high-end B2B and B2C products, and in customer service and support.

Beth is able to build websites with a clear and compelling path to action, and support users at every step of the buying cycle. Her education in both Studio Art and Mathematics lets her approach a business problem from many angles. Specialties include videography, photography, search engine optimization, email marketing creation and ROI assessment, e-commerce, graphic design.

 Experience:

  • Launch Team Inc., Web Design Specialist
  • Salzman Group Inc., Web Designer/ Department Manager/ Project Manager/ Working Art Director
  • Sutherland Group, Lead Cust. Service Representative

Education:

  • B.A. Mathematics, with minor in Studio Art, SUNY Geneseo

 

Katie Steelman, Writer/Social Media Specialist

katies croppedKatie uses her journalism background to create informative, engaging content that can be applied across various marketing channels. Her social media savvy allows her to tailor a unique online experience to each customer; whether they need something retweeted, liked or shared, Katie helps develop new ways for clients to attract and interact with customers. Katie prides herself on her attention to detail and is always striving to improve her work.

Experience:

  • Launch Team Inc., Writer/Social Media Specialist
  • Cardinal Courier, St. John Fisher College, Editor-in-Chief

Education:

  • B.A. Communication/Journalism and Spanish, minor in sociology, St. John Fisher College

Lou Horvath, VP Professional Services, Registered Patent Agent

Lou Horvath, VP, Registered Patent AgentLou Horvath has more than 25 years of product development experience in electronics, optics and imaging, automation and software. Lou's deep product knowledge in these industries allows him to write and manage product documentation that accelerates project completion.

His extensive knowlege adds to product value and builds intellectual property assets, as Lou is a Registered Patent Agent. His engineering expertise bridges the gap between corporate R&D clients and legal staffs to facilitate patent application and prosecution.

Experience:

  • Launch Team Inc., Registered Patent Agent, VP Professional Services, Creative Director
  • Omnicad, Inc., Sr. Communications Specialist
  • Harris Corporation, Tech. Writer
  • Allen-Bradley Company, Tech. Writer
Education:
  • M.A. Mathematics, SUNY Brockport
  • B.A. English, LeMoyne College
  • A.A.S. Electronic Engineering, LCC
  • A.S. Computer Science, MCC

 

Sarah Campagna, Account Manager

Sarah Campagna

After ten years developing fundraising campaigns for health care and academic non-profits, Sarah brings an enthusiastic, customer-focused approach to account management. Her skills in analytics offer customers a truly quantitative program evaluation. With a Masters in Integrated Marketing Communications, Sarah is focused on ensuring brand-consistent messages across all marketing channels, blending the strength of traditional media with the effectiveness of new media and inbound marketing techniques.

Experience:

  • Launch Team Inc., Account Manager
  • St. John Fisher College, Director of Annual Giving
  • Northeast Annual Giving Conference, Sponsorship Chair
  • University of Rochester, Associate Director of Annual Giving
  • Museum of Glass, Development Assistant

Education:

  • M.S. Integrated Marketing Communications, Eastern Michigan University
  • B.A. Political Science, with minors in History and English, Marquette University
     

Marcy McCall, Office Manager

Marcy Photo for Web BWMarcy provides bookkeeping and clerical support to Launch Team. With more than 25 years of administrative experience, she is a pro at keeping accounts organized and on task. Marcy engages clients through personable customer service, ensuring that records remain accurate and up to date and positively contributing to the company’s financial health.

Experience:

  • Launch Team Inc., Office Manager
  • ASE Optics, Office Manager/Bookkeeper
  • Scottsville Farmers Market, Manager
  • McClure Productions, Bookkeeper
  • Eric Mower & Associates (EMA), Traffic Manager
  • Mercury Print Productions, Customer Service
  • SUNY Geneseo, Graphic Designer

Education:

  • B.A. Studio Art, SUNY Geneseo


Damon Diehl, Technical Writer

Marcy Photo for Web BW

Damon develops blog posts, eBooks, and other technical writing pieces to support inbound marketing and lead generation for customers. His background in research and education has made him especially effective at communicating the value of technology. He has a Ph.D. in optical engineering and over 20 years of academic and industrial research experience. He regularly travels to teach popular short-courses on introductory optics, science writing, and project management for SPIE.

Experience:

  • Launch Team Inc., Technical Writer
  • DIEHL Research Grant Services, Owner
  • Monroe Community College, Program Coordinator for Optical Systems Technology
  • ASE Optics, Inc., Chief Scientis

Education:

  • Ph.D. Optical Engineering, University of Rochester, Institute of Optics
  • B.A. Physics (Mathematics), University of Chicago


Aimee Schenck, Inbound Marketing Specialist

Marcy Photo for Web BW

A strong writer with broad training across a variety of marketing applications, Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients. Aimee has used her marketing and promotion skills to help grow an entrepreneurial business near her hometown of Jasper, NY. She has also worked in account management, maximizing clients’ advertising spend and helping them target key audiences. Aimee’s favorite part of her job with Launch Team is managing the many moving pieces of clients’ ongoing marketing plans and applying her writing skills across their programs. The challenges brought by each client intrigue Aimee and push her to find the best solutions to the toughest marketing questions.

Experience:

  • Launch Team Inc., Inbound Marketing Specialist
  • DAC, Directional Media Consultant
  • Elegance Bridal and Formals, Marketing Manager

Education:

  • B.A. Communication/Journalism, minors in Human Resources and Pre-Law, St. John Fisher College

 

Extended Team

Launch Team partners with a talented pool of professionals who are consulted and brought into projects on an as-needed basis.