proven go-to-market strategy

“I have worked with many agencies, and very few have the across the board responsiveness of Launch. This doesn't happen by accident. It requires a high level of commitment to client service and relationships.”

Carolyn Eastman, Director of Marketing | Harklinikken

Launch Core Team

Michele Nichols



Michele creates marketing programs that better serve our clients. As an owner and president of Launch Team, she understands the role marketing plays as part of the larger organization and the pressures and realities of owning a business. Responsible for setting our direction and developing our capabilities in ways our clients value, she also acts as consultant to high tech leaders.

Michele develops and defines winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a "big picture" view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.


  • Launch Team Inc., President, VP of Operations
  • The Sharrow Group, Acting VP of Marketing
  • Bristol Management Services, Operations Manager
  • Benzigers, Inc., Front Line Manager


  • M.B.A. St. John Fisher College
  • B.A. Business Management
  • State University of NY at Fredonia

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Kara Fortuna

Creative Director


Kara helps our customers communicate their unique value to their markets with forward-thinking and innovative designs. Skilled at creating presentations, logos, websites, web-based interfaces and hard-copy collateral, her forte is incorporating each customer's individual vision.

Kara is practical and customer-focused, creative in finding ways to reuse and adapt and customize materials to maximize customers' budgets and meet challenging timelines. Kara is invested in learning our customers' businesses, and can understand complex ideas and offerings and portray them visually to all kinds of decision makers.


  • Launch Team Inc., Creative Director, Illustrator/Sr. Graphic Designer


  • B.F.A. Fine Arts, with a minor in Business Management, State University of NY at Fredonia

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Beth Shope

Web Design Specialist


Beth builds websites that drive results, not just traffic. From design to user experience to search engine optimization, Beth brings clients practical advice and flawless execution. With a background in e-commerce sites for high-end B2B and B2C products, and in customer service and support.

Beth is able to build websites with a clear and compelling path to action, and support users at every step of the buying cycle. Her education in both Studio Art and Mathematics lets her approach a business problem from many angles. Specialties include videography, photography, search engine optimization, email marketing creation and ROI assessment, e-commerce, graphic design.


  • Launch Team Inc., Web Design Specialist
  • Salzman Group Inc., Web Designer/ Department Manager/ Project Manager/ Working Art Director
  • Sutherland Group, Lead Cust. Service Representative


  • B.A. Mathematics, with minor in Studio Art, SUNY Geneseo


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Sarah Campagna

Account Manager


After ten years developing fundraising campaigns for health care and academic non-profits, Sarah brings an enthusiastic, customer-focused approach to account management. Her skills in analytics offer customers a truly quantitative program evaluation. With a Masters in Integrated Marketing Communications, Sarah is focused on ensuring brand-consistent messages across all marketing channels, blending the strength of traditional media with the effectiveness of new media and inbound marketing techniques.


  • Launch Team Inc., Account Manager
  • St. John Fisher College, Director of Annual Giving
  • Northeast Annual Giving Conference, Sponsorship Chair
  • University of Rochester, Associate Director of Annual Giving
  • Museum of Glass, Development Assistant


  • M.S. Integrated Marketing Communications, Eastern Michigan University
  • B.A. Political Science, with minors in History and English, Marquette University

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Marcy McCall

Office Manager


Marcy provides bookkeeping and clerical support to Launch Team. With more than 25 years of administrative experience, she is a pro at keeping accounts organized and on task. Marcy engages clients through personable customer service, ensuring that records remain accurate and up to date and positively contributing to the company’s financial health.


  • Launch Team Inc., Office Manager
  • ASE Optics, Office Manager/Bookkeeper
  • Scottsville Farmers Market, Manager
  • McClure Productions, Bookkeeper
  • Eric Mower & Associates (EMA), Traffic Manager
  • Mercury Print Productions, Customer Service
  • SUNY Geneseo, Graphic Designer


  • B.A. Studio Art, SUNY Geneseo

Lou Horvath

VP Professional Services, Registered Patent Agent


Lou Horvath has more than 25 years of product development experience in electronics, optics and imaging, automation and software. Lou's deep product knowledge in these industries allows him to write and manage product documentation that accelerates project completion.

His extensive knowlege adds to product value and builds intellectual property assets, as Lou is a Registered Patent Agent. His engineering expertise bridges the gap between corporate R&D clients and legal staffs to facilitate patent application and prosecution.


  • Launch Team Inc., Registered Patent Agent, VP Professional Services, Creative Director
  • Omnicad, Inc., Sr. Communications Specialist
  • Harris Corporation, Tech. Writer
  • Allen-Bradley Company, Tech. Writer
  • M.A. Mathematics, SUNY Brockport
  • B.A. English, LeMoyne College
  • A.A.S. Electronic Engineering, LCC
  • A.S. Computer Science, MCC

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Katie Steelman

Content Director


Katie uses her journalism background to create informative, engaging content that can be applied across various marketing channels. Her social media savvy allows her to tailor a unique online experience to each customer; whether they need something retweeted, liked or shared, Katie helps develop new ways for clients to attract and interact with customers. Katie prides herself on her attention to detail and is always striving to improve her work.


  • Launch Team Inc., Content Director
  • Launch Team Inc., Writer/Social Media Specialist
  • Cardinal Courier, St. John Fisher College, Editor-in-Chief


  • B.A. Communication/Journalism and Spanish, minor in sociology, St. John Fisher College

Aimee Schenck

Inbound Marketing Specialist


A strong writer with broad training across a variety of marketing applications, Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients. Aimee has used her marketing and promotion skills to help grow an entrepreneurial business near her hometown of Jasper, NY. She has also worked in account management, maximizing clients’ advertising spend and helping them target key audiences. Aimee’s favorite part of her job with Launch Team is managing the many moving pieces of clients’ ongoing marketing plans and applying her writing skills across their programs. The challenges brought by each client intrigue Aimee and push her to find the best solutions to the toughest marketing questions.


  • Launch Team Inc., Inbound Marketing Specialist
  • DAC Group, Directional Media Consultant
  • Elegance Bridal and Formals, Marketing Manager


  • B.A. Communication/Journalism, minors in Human Resources and Pre-Law, St. John Fisher College

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Mandy Bly

Account & Marketing Coordinator


As a recent graduate from St. John Fisher College, Mandy is excited to "launch" her career in the marketing world. Starting as an intern with Launch Team, Mandy has developed a strong understanding of inbound methodology. With prior internship experience in account management and advertising, Mandy brings her strategy and media skills to assist with project management. Being a life-long learner is something Mandy values, so writing about and promoting Launch Team clients in high-tech industries is something she enjoys as a great challenge.


  • Launch Team Inc., Account & Marketing Coordinator
  • Launch Team Inc., Marketing Intern
  • The Strong Museum of Play, Marketing Intern
  • Martino Flynn, Account Service Intern


  • B.S. Media Management, minor in Spanish, St. John Fisher College




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Gaynor Meilke

Market Research Specialist

Gaynor is an experienced market researcher with deep knowledge consumer behavior, market research methodologies, public relations strategies, and digital marketing. She approaches every engagement with a strategic mindset, a keen ability to align effective tactics with key objectives, and the tenacity to get things done. Gaynor gives businesses the insight they need to create brands that add value inside and outside of their organizations.


  • Launch Team Inc., Market Research Specialist
  • Charisma Ink, Owner


  • B.AS. Consumer Studies and Marketing, University of Guelph
  • Graduate Studies in Public Relations and Corporate Communications, Fanshawe College
  • M.S. Integrated Marketing Communications, Eastern Michigan Unviersity



Damon Diehl

Technical Writer

Damon develops blog posts, eBooks, and other technical writing pieces to support inbound marketing and lead generation for customers. His background in research and education has made him especially effective at communicating the value of technology. He has a Ph.D. in optical engineering and over 20 years of academic and industrial research experience. He regularly travels to teach popular short-courses on introductory optics, science writing, and project management for SPIE.


  • Launch Team Inc., Technical Writer
  • DIEHL Research Grant Services, Owner
  • Monroe Community College, Program Coordinator for Optical Systems Technology
  • ASE Optics, Inc., Chief Scientist


  • Ph.D. Optical Engineering, University of Rochester, Institute of Optics
  • B.A. Physics (Mathematics), University of Chicago

Extended Team

Launch Team partners with a talented pool of professionals, from optics engineers to HubSpot inbound marketing specialists, who are consulted and brought into projects as needed.



We'd love to hear from you!

Wondering how we might apply our knowledge and experience to help grow your business? Let's chat! Call 585.256.1640 or email us to set up a consultation.