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Michele Gleber
President
Expertise:
Michele creates marketing programs that better serve our clients, because, as an owner and President, she understands the role marketing plays as part of the larger organization, and the pressures and realities of owning a business. Responsible for setting PLS direction and developing our capabilities in ways our customers value, she also acts as consultant and project manager for B2B marketing projects. Michele has particular strength in developing strategy and managing change in small organizations. With an MBA and ten years experience in improving service delivery, she approaches challenges with practical tendencies and a “big picture” view. Areas of expertise include sustainability, organizational development, executive search, process improvement, precision manufacturing, printing and document/ knowledge management.
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Lou Horvath
VP Professional Services, Registered Patent Agent
Expertise:
Lou Horvath has more than 25 years of product development experience in electronics, optics and imaging, automation and software. Lou's deep product knowledge in these industries allows him to write and manage product documentation that accelerates project completion, adds to product value, and builds intellectual property assets, as Lou is a Registered Patent Agent. His engineering expertise bridges the gap between corporate R&D clients and legal staffs to facilitate patent application and prosecution.
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Mark Hopkins
VP/Chief Architect
Expertise:
Mark Hopkins is a problem solver who utilizes a PhD. in mathematics and 25 years of software systems experience to create robust, effective sales tools that solve business problems. Mark designs technical approaches, develops repeatable algorithms, and manages software implementation efforts for PLS tools. He has additional experience in product development and product management of complex software systems for electronic design automation, technical publishing, machine control and network printing protocols. His platform experience includes Microsoft, Unix and Java/J2EE.
A recognized expert in software engineer-ing, Mark is a published author of academic articles and programming guides and consultant on projects for Fortune 500 companies. Mark's teaching background is evident in watching him work with non-technical professionals on technical projects.
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John Veckerelli
EVP
Expertise:
A diverse mix of experience, interests, and education underpins John’s Yankee ingenuity of getting things done – without losing site of the big picture. John digs deep to seek the essence of customers’ products, services and the markets they serve.
Serving as program manager, business analyst, curriculum designer and developer, John puts his expertise to work devising programs that address key marketing and sales challenges.
In-depth industry and business process competencies include:
B2B sales processes, document management, retail investment, finance, hospitality/travel, outsourced organization structures, “green” technology, and manufacturing, from emerging growth to Fortune 500 companies.
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Kara Fortuna
Creative Director
Expertise:
Kara Fortuna helps our customers communicate their unique value to their markets with forward-thinking and innovative designs. Skilled at creating presentations, logos, websites, web-based interfaces and hard-copy collateral, her forte is incorporating each customer's individual vision. Kara is practical and customer-focused, creative in finding ways to reuse and adapt and customize materials maximize customers’ budgets and meet challenging timelines. Kara is invested in learning our customers’ businesses, and can understand complex ideas and offerings and portray them visually to all kinds of decision makers.
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Sheila Hosenfeld
Senior Advisor, Business and Marketing
Expertise:
With over 40 years of broad business, technical and marketing experience, Sheila consults on business challenges such as product/service management, product launch and specialized training issues. She is particularly skilled in helping companies integrate their existing knowledge and materials into richer, more focused and flexible solutions. For one company, she has led over 50 different training and product launch projects, each one of them building upon prior materials without sacrificing its own unique value proposition. For other customers, she has established support relationships that make it easy for them to adapt their own materials while calling on PLS for specialized support and focused business suggestions. In many cases, she has developed approaches for improving the actual product/services a company delivers to its own customers.
Sheila’s expertise and viewpoint is an excellent resource for PLS projects of every type. She has substantial industry knowledge in printing, optics and imaging, engineering, manufacturing, finance and software.
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Roger Hopkins
Senior Advisor, Systems and Software
Expertise:
With over 30 years of broad experience in application software, operating system and computing technologies, Roger is the principal architect for the custom software tools that improve sales or product delivery effectiveness. Individually, he is highly skilled in integrating robust, repeatable extensions to commonly used applications such as Microsoft Word and Excel, as well as in making them web-based. When managing large-scale efforts, he also brings a depth of experience, strong innovation skills and a consistent commitment to generalized, reusable approaches, including timesaving utilities. Beyond his strong technical foundation, Roger has great expertise in developing consistent user interfaces and a solid appreciation of the overall business needs underpinning any technology project. He has particular knowledge of the needs/pressures of higher education, as well as those of software development and sales, optics and imaging firms.
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Dennis Skrtic
Sr. Application Developer
Expertise:
Dennis Skrtic (Skirt-ick) develops solutions for business looking to engage customers or employees, to drive sales and performance. He consults with customers on task automation and custom application development, and leverages his extensive experience in infrastructure to focus on driving efficiencies into our customer’s environment. Dennis anticipates needs and foresees challenges, limiting surprises along the way through both rapid prototyping and the knowledge gained from 25 years of IT experience, including application development in the client/server and mainframe environments, systems integration and consulting, team supervisor and first-line manager, new business pursuit, product evaluation, requirements gathering, product life cycle documentation and the design, implementation and support of local area networks.
Though always growing, Dennis’ current skillset includes Microsoft Visual Studio .NET (2000 to 2008) including Team Suite Edition, Microsoft C# .NET, Microsoft Visual Basic .NET, Microsoft Sharepoint, Microsoft Visual Basic, VBA, VB Script, Microsoft PocketPC and Microsoft Windows Mobile 5.0, Microsoft FrontPage, Microsoft SQL Server, Microsoft Outlook Forms Development and more.
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Beth Shope
Web Design Specialist
Expertise:
Beth builds websites that drive results, not just traffic. From design to user experience to search engine optimization, Beth brings clients practical advice and flawless execution. With a background in e-commerce sites for high-end B2B and B2C products, and in customer service and support, Beth is able to build websites with a clear and compelling path to action, and support users at every step of the buying cycle. Her education in both Studio Art and Mathematics lets her approach a business problem from many angles. Specialties include videography, photography, search engine optimization, email marketing creation and ROI assessment, e-commerce, graphic design. |
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