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Launch Team Blog

COVID-19: Resources For Small & Medium Sized Businesses

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many programs available to help small and medium sized businesses (SMB) adjust and survive during this time. The U.S. Senate Committee on Small Business and Entrepreneurship has put together a guide to the CARES act, which you can download here. Some of the resources available for small businesses include:

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Topics: Strategic Planning

Internal Communications: What Your Team Needs Right Now

In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has become a trope…and the scourge of every leader.

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Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality

Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology. Over the last 20 years, augmented, virtual, and mixed reality technologies have seen mass adoption for consumer use due to new innovations in the semiconductor and photonics industries. While these extended reality (XR) technologies are heavily implemented in a creative economy, it’s predicted that ER technology will spread into more diverse industries with extensive near-term growth potential. As worldwide spending on XR products and services is predicted to be $18.8 billion in 2020, it is useful to understand this complicated market to better position your brand in the market.

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Topics: Business Insights, Positioning, tech

Photonics Market Outlook: What's to Come in 2020

This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing tied up on the exhibition floor, sessions like our AR/VR Market Outlook, Photonics Outlook, and LFW’s Laser Marketplace, tended to attract C-level thinkers. Their strategies, experiences, and questions revealed some trends:

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Topics: Optics, Business Insights, Strategic Planning, Tariff, China, USA, Manufacturing

Some of Our Favorite Booths at Photonics West 2020

Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!


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Topics: Optics, Marketing Mix, Marketing Strategy, Trade Show Strategy

California Consumer Privacy Act (CCPA): What Your Business Needs

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

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Topics: Business Insights, Lead Generation, Change and Innovation, Client Relations, Sales, tech, Digital Advertising

20 Sales Stats to Boost Your 2020 Sales Game

In our planning and strategy sessions we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats to help you build your sales plan in 2020. Want to talk to an expert about hitting your sales goals in the new year? Contact us for a free consultation.

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Topics: Sales, Strategic Planning, Marketing and Sales Alignment

Networking and Trade Show Tips For Introverts and Engineers

Sandy Sloane | Solutions by Sloane

For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.

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Topics: Business Insights, Lead Generation, Trade Show Strategy, Beer & Blog (interviews)

Manufacturing Market Update: Gearing Up for FABTECH 2019


As we gear up for FABTECH 2019, we'd like to take a step back and look at the market drivers, upcoming trends, and widespread changes in the advanced manufacturing market. Our experience last year told us that we would see growth in additive manufacturing, automation, and artificial intelligence (AI). The jury is still out on the numbers for specific growth in these areas, but we have certainly seen some market indicators over the past twelve months.

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Topics: Tariff, Manufacturing

The Next Gen Salesperson: How to Master the Demo

The New Sales Process & The End of the Test Drive

Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure, lack of pricing transparency, the awkward test drive, peering under the hood pretending you know what you’re looking for, and the hand-offs from department to department... it’s a game no one seems to enjoy.

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Topics: Product Launch, Sales, Marketing and Sales Alignment