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Launch Team Blog

Salesforce Summer ’19: A Little Guide to the Big Updates

By now, you know that Salesforce is gearing up for its Summer ’19 release, which will arrive in North American orgs on June 15. As usual, the release notes for this update are very long, but they do include a number of exciting new features to explore. If you get a chance, we encourage you to go read them in full—but for those of you who simply don’t have time, we’re providing some especially notable highlights here.

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Topics: Sales

Guest Post: What is Affected by USTR and Chinese Tariffs, and How to Avoid Unnecessary Costs

The following blog post is a client alert created by Mike Snarr, a Partner, and Casey Holder, an Associate, at Baker & Hostetler LLP. You can find the original posting here, and you can contact Mike or contact Casey with any regulatory concerns or questions. It is recommended that you view the following primers prior to reading this article:

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Topics: Tariff, China, Import, USA

Breaking News: Critical Salesforce Issue for Current or Formerly Connected Pardot Organizations

FIX ISSUED: Update as of 12:00pm EST, 5/21/2019:

Salesforce is now stating that a fix has been implemented and the incident is being declared over for users outside of NA53, 57 and 59. Anyone still experiencing issues should submit a support ticket if there are any left-over permission issues discovered.


Trust.salesforce.com states:

 "All production instances are now out of service disruption and in a performance degradation state as service levels return to normal. During a performance degradation, end users are able to access the service, however, some functionality within the service may not be available or running at optimal performance. We are aware that some customers continue to experience issues, and Salesforce is working urgently to resolve them. For admins that need guidance on how to manually restore user permissions, please see the instructions in this Known Issue article http://sfdc.co/PermSetKI. Customers should continue to check Trust for updates."

 

The incident report is being continually updated by Salesforce here:  https://status.salesforce.com/incidents/3815

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Topics: Sales

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

Talk of a full-scale trade war between the US and China may sound dramatic, but the latest tariff applied to Chinese goods will have a major impact on the costs of materials coming to the US. The full list of affected goods, available here, includes fresh food and dry goods, consumer goods like hats and handbags, as well as a large list of manufacturing materials such as glass, aluminum, gold, electrical parts, and machinery.

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Topics: Company News, Internal Communication, Strategic Planning

CRMs and ITAR Compliance: Which Software Do I Choose?

Several of today's popular CRMs offer a variety of services all within the cloud. Cloud computing can do wonders for efficiency, allowing for more data storage, faster data retrieval, and ultimately higher satisfaction for end users and customers. But, with more companies across all industries moving sensitive information into the cloud, data security is becoming a greater concern.

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Topics: CRM implementation, ITAR Compliance

The Next Gen Salesperson: What to Expect in B2B Complex Sales

Imagine a salesperson—what comes to mind? We all likely picture the cliché car salesman who is pushy, "all-knowing", always closing, and solely commission driven. We may even suspect that this is appropriate behavior for a salesperson. Now consider the last time you purchased a car. How much research did you do before interacting with sales? What did you want from that salesperson? Did you care most about the expertise to answer your questions or the willingness to move at your pace?

Although expertise is necessary for a salesperson's success, the strongest next gen salespeople understand where the customer is in the buyer's journey and how to help them continue on that journey. Customers have changed and it is important that your organization keeps up with new buyer needs—whether that means engaging the help of a sales consultant, integrating new sales technologies, or revamping the sales process all together. 

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Topics: Sales, Marketing and Sales Alignment

Say Goodbye to Bad Meetings – 5 Tips for Improving Internal Communications

Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and have lost their primary reason–getting things done.

Where have our meetings gone wrong? Over time, the amount of time spent in meetings and number of meetings held has increased significantly. Daily, upwards of 11 million meetings are held in American businesses, averaging a time frame of 31-60 minutes. These longer meetings have led to a 10% increase in the time employees spend in meetings since 2000.

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Topics: Business Insights, Internal Communication, Branding and Identity, Strategic Planning

6 Annoying Tactics to Avoid When Creating Your Marketing Plan

It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser, causing an estimated $9.1 billion in missed revenue in 2019 alone. Getting inundated with intrusive advertisements is bad enough for consumer trust and attention, but when you add on annoying marketing tactics, it's clear why 72% of people dislike online popup ads, and 43% dislike native ads.

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Topics: Inbound Marketing, Lead Generation, Marketing Metrics, SEO

Reviewing Q1: What Metrics Matter to Your Marketing Plan?

You kicked off 2019 with a well-developed and detailed marketing plan, but now that Q1 is over and revenue numbers are in, it's time to take a look at performance. Your first quarter marketing metrics are essential to answering the questions that will help you have a successful Q2. Key questions to ask include:

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Topics: Marketing Metrics, Strategic Planning

It’s Time: Switch to Salesforce Lightning or Get Caught in the Storm

follow our 3-step process to make the switch to salesforce lightning.

 

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Topics: Sales, CRM implementation