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Launch Team Blog

Manufacturing Market Update: Gearing Up for FABTECH 2019


As we gear up for FABTECH 2019, we'd like to take a step back and look at the market drivers, upcoming trends, and widespread changes in the advanced manufacturing market. Our experience last year told us that we would see growth in additive manufacturing, automation, and artificial intelligence (AI). The jury is still out on the numbers for specific growth in these areas, but we have certainly seen some market indicators over the past twelve months.

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Topics: Tariff, Manufacturing

The Next Gen Salesperson: How to Master the Demo

The New Sales Process & The End of the Test Drive

Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure, lack of pricing transparency, the awkward test drive, peering under the hood pretending you know what you’re looking for, and the hand-offs from department to department... it’s a game no one seems to enjoy.

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Topics: Product Launch, Sales, Marketing and Sales Alignment

4 Ways to Make Your Chatbot More Than Just a Pop-Up

Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from the pesky little pop-up that interrupts your browsing experience (okay, there are still a lot of those ones) to the fast, 24-hour support we expect from brands in today’s digital world. By 2020, it’s expected that 80% of businesses will be using chatbots, and recent stats show that consumers support the move toward AI (artificial intelligence):

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Topics: SEO, HubSpot, Marketing Automation

How to Maximize Efficiency of a Small Sales Team | 7 Tips

Whether you’re a startup working through a product launch, or a large enterprise operating a small division, there will probably come a point where find yourself in the catch 22 of business growth: You need more accounts to fund a sales team, but you need more sales from your current team to get there. It’s through these growing pains that efficiency is paramount in your sales process. We’ve been helping companies overcome challenges like this for over 30 years, and we’ve got some tips to share from this experience.

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Topics: Inbound Marketing, Internal Communication, Sales

Why Choose SharpSpring as Your Marketing Automation Platform?

In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from your tool. And let’s be honest, every tool has email marketing and at the right paid level some type of automation, so what else should you be looking for when evaluating MA platforms? While our team is platform agnostic and works in powerful tools like HubSpot, Pardot, and Marketing Cloud, this blog post will dig into a few key features SharpSpring has to offer and why we feel they are valuable!

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Topics: CRM implementation, tech, Marketing Automation

2019 Second Half Outlook for the Photonics & Manufacturing Markets

With more than half of 2019 behind us, we wanted to take pause and perform a status check on the markets we serve. It's important to understand the state of the market before we begin to plan for 2020 internally and for our clients. Here's a summary at a glance.

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Topics: Business Insights

Introductory Guide to Using Google Ads in HubSpot

This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.

Not sure if you should be using Google Ads at your company? Check out our other post, Is Google Ads the right fit for your B2B Marketing Plan?

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Topics: HubSpot, tech, Digital Advertising

Meet Mike Holihan | Director of Marketing

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Topics: meet the team

Product Launch Guide & Communication Plan

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Product Launch

Scuba Diving Biologist Turned Marketer | Meet Matt O’Donnell, Inbound Specialist

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Topics: Company News, meet the team