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Launch Team Blog

Introductory Guide to Using Google Ads in HubSpot

This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.

Not sure if you should be using Google Ads at your company? Check out our other post, Is Google Ads the right fit for your B2B Marketing Plan?

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Topics: HubSpot, tech, Digital Advertising

Meet Mike Holihan | Director of Marketing

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Topics: meet the team

Product Launch Guide & Communication Plan

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Product Launch

Scuba Diving Biologist Turned Marketer | Meet Matt O’Donnell, Inbound Specialist

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Topics: Company News, meet the team

Creating a Marketing Model for Sustainable Growth | Webinar Recap

Developing a marketing plan that sustains steady, consistent growth is imperative for your organization's success. Building a strategy that yields double digit revenue growth every year requires putting the customer first, and building around their specific needs. In the webinar Marketing and Sales Models for Sustainable Growth, Launch Team’s President Michele Nichols talks about how a company can achieve this goal by focusing on the customer first, with a data driven, educational mindset at the core of their marketing efforts. Michele also touches upon how customer behavior is changing and how companies should be adapting to support them.

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Topics: Marketing Strategy, Marketing and Sales Alignment

Launch Team is Expanding: New People in a New Place

Launch Team has recently expanded our team with two new valuable members to better serve our growing customer base and services. Additionally, to account for our new growth, we will be moving to a new location just down the road from our current location. Meet our new team members and our new home below!

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Topics: Company News

Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap

Whether you are in a start-up or second stage growth, taking your current size into consideration is important in evaluating and prioritizing marketing tactics and spend. In a recent webinar, Launch Team’s President Michele Nichols discussed the many approaches to developing your marketing mix and how companies in the technology space can help find leads and connect with potential customers. She also elaborated on:

  • Specific types of tactics that are working for customers
  • How to identify what tactics are advantageous and what are outdated.
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Topics: Inbound Marketing, Marketing Mix, Marketing Strategy, Marketing Metrics

Applying the 80/20 Strategy in Advanced Manufacturing

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Topics: Business Insights, Client Relations

Salesforce Summer ’19: A Little Guide to the Big Updates

By now, you know that Salesforce is gearing up for its Summer ’19 release, which will arrive in North American orgs on June 15. As usual, the release notes for this update are very long, but they do include a number of exciting new features to explore. If you get a chance, we encourage you to go read them in full—but for those of you who simply don’t have time, we’re providing some especially notable highlights here.

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Topics: Sales

Guest Post: What is Affected by USTR and Chinese Tariffs, and How to Avoid Unnecessary Costs

The following blog post is a client alert created by Mike Snarr, a Partner, and Casey Holder, an Associate, at Baker & Hostetler LLP. You can find the original posting here, and you can contact Mike or contact Casey with any regulatory concerns or questions. It is recommended that you view the following primers prior to reading this article:

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Topics: Tariff, China, Import, USA