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APS March Meeting 2013 and SPIE Defense, Security, and Sensing

APS March Meeting. PLS will be there.APS March Meeting SPIE DSS, launchsolutions will be there.

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Topics: Optics, Company News, Trade Show Strategy

The Race is On: Important USPTO Patent Law Changes Coming March 16

What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process?

The most talked-about change to US patent law in decades, the America Invents Act, is coming next month, and is spurring a flurry of last minute activity. The coming change to first-to-file brings us to equal footing with the rest of the world, where for years, under the first-to-invent law, large American companies for sure had an advantage.

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Topics: Patents, Product Launch

Tradeshow Marketing - Best practices for tradeshow lead follow-up

Conversations to Conversions

Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you don’t follow up on your leads. Industry statistics indicate that approximately 80 percent of leads are left un-followed. Most exhibitors know that follow-up is something that should happen, but many lack the time or know-how to actually do it.

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Topics: Business Insights, Lead Generation, Marketing Strategy, Trade Show Strategy

Writing Content for SEO & The Impact of Secure Search

The Changing Landscape of Organic Search

If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies, SEO practitioners, and other online marketing enthusiasts predict that keyword research as we know it (or knew it), is rapidly diminishing in effectiveness. Keyword research has been the SEO go-to source for website optimization.

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Topics: Inbound Marketing, Content Development, Marketing Metrics, SEO