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Launch Team Blog

Launch Team Inc. Establishes New Leadership Roles

Position changes reflect focus on coordinated marketing strategy


Launch Team Inc. is pleased to announce that three members of the team have taken on new roles within the company as it expands. Sarah Campagna has been named vice president of account services; Beth Shope, vice president of digital marketing; and Katie Steelman, content director.

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Topics: Company News, Careers

Photonics West 2017: Marketing Wins for Optics Companies

Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing “wins” from our clients in the industry and asked participants to do the same.

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Topics: Optics, Marketing Strategy

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

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Topics: Inbound Marketing, Marketing Metrics, Sales, Beer & Blog (interviews)

Photonics West 2017: Inbound Marketing for Optics Companies Q&A

Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining momentum, and this year our team had the honor to teach “The New Sales Model.” There were some exceptional discussions among myself, Launch Team VP of Account Services Sarah Campagna, and sales and marketing professionals the industry. Couldn’t make the session? These attendee questions might provide some insight.

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Topics: Optics, Marketing Strategy, Sales

The Best and Worst of Photonics West 2017

Booth design isn’t the only thing that can make or break a company’s trade show presence. Engaged, knowledgeable staff members who are eager to share their expertise are a must-have. A cool demo doesn’t hurt either. Check out the companies and events we thought shined at this year’s SPIE Photonics West, and what could have been better.

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Topics: Trade Show Strategy