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Alex Ormond


Recent posts by Alex Ormond

5 min read

Increase CRM Efficiency: Fix These 5 Mistakes

By Alex Ormond on Wed, Jul 22, 2020

Whether you’ve been storing data in a CRM for years or your brand new to the tool, there are common challenges companies face that make their tool less effective. These challenges can impact your team’s efficiency, as well as your bottom line.

Topics: Sales HubSpot CRM implementation Salesforce Tech
5 min read

Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not

By Alex Ormond on Fri, May 22, 2020

Can your company relate to one or many of these scenarios? If so, read on!

  • We have a tool, but no one uses it.
  • We have tools that seem to be working, but no measurement of ROI.
  • We have 5 tools, but I think we could consolidate.
  • We want to do more, but we haven’t committed to spending the money on a tool to help.
Topics: Email Marketing Marketing and Sales Alignment CRM implementation Tech Digital Advertising Marketing Automation
3 min read

3 Tips That Will Make or Break Your Marketing Technology Implementation

By Alex Ormond on Mon, Apr 13, 2020

As marketing experts and Marketing Automation (MA) consultants, we’ve noticed a vicious cycle that many companies fall into with their software toolset: companies buy a tool, hate it, and purge, buy a tool, hate it, and purge, buy a tool, hate it, and purge, and continue to wonder why there aren’t technology options available for their needs. This is obviously bad for efficiency, but what about the unnecessary costs? For example, the average cost of a full-scale Salesforce implementation can run an organization anywhere between $5,000 and $100,000! And for companies shopping for their first marketing automation (or marketing drip) platform, we continue to hear that all the options and the work involved in planning for a successful implementation is extremely overwhelming.

Topics: Tech Marketing Automation
5 min read

Why Choose SharpSpring as Your Marketing Automation Platform?

By Alex Ormond on Fri, Aug 16, 2019

In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from your tool. And let’s be honest, every tool has email marketing and at the right paid level some type of automation, so what else should you be looking for when evaluating MA platforms? While our team is platform agnostic and works in powerful tools like HubSpot, Pardot, and Marketing Cloud, this blog post will dig into a few key features SharpSpring has to offer and why we feel they are valuable!

Topics: CRM implementation Tech Marketing Automation
4 min read

Breaking Down Marketing Automation: HubSpot vs. Pardot

By Alex Ormond on Thu, Oct 18, 2018

 

As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

Topics: Inbound Marketing Marketing Strategy HubSpot
2 min read

Launch Team, Inc. Granted Women Business Enterprise (WBE) Status

By Alex Ormond on Wed, Aug 08, 2018

Launch Team, Inc. has been granted status as a Women Business Enterprise (WBE) by the New York State Department of Economic Development, Division of Minority and Women’s Business Development (DMWBD).

Topics: Company News