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Sarah Holland


Recent posts by Sarah Holland

4 min read

5 Ways to Get Smart With Your Marketing in 2020

By Sarah Holland on Tue, Jun 23, 2020

According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Business Insights Inbound Marketing Marketing Mix Email Marketing Digital Advertising
2 min read

COVID-19: Resources For Small & Medium Sized Businesses

By Sarah Holland on Fri, Apr 03, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many programs available to help small and medium sized businesses (SMB) adjust and survive during this time. The U.S. Senate Committee on Small Business and Entrepreneurship has put together a guide to the CARES act, which you can download here. Some of the resources available for small businesses include:

Topics: Strategic Planning
1 min read

Are You Ready for Salesforce Lightning?

By Sarah Holland on Wed, Oct 11, 2017

Salesforce.com has been talking about Lightning for over a year. It is on the way, and now is the time to start planning for it. 

Topics: Sales CRM implementation