Creative Designs & Adventures with Dogs: Meet Madi


Madi JACOBS  | Graphic Designer 

While at work, you will most likely find Madi working through every last detail of a project in Photoshop. When she's not at work, Madi is most likely off adventuring with her dogs.

1. You’ve been with Launch Team almost a year now! What brought you here?

I started as a marketing intern at Perry's Ice Cream. I was brought on full time as their Marketing Communications Coordinator after I graduated from Canisius College. After three years, I knew my passion was in Graphic Design. 

I was looking to make a move and a firm seemed like a good fit, as I wanted to be somewhere with a full team to bounce ideas off of. Launch offered a really collaborative work environment. Also, there are office dogs here!

2. Working with a collaborative team (and office dogs) is a great part of working here! What would you say is your favorite part of the job?

The diversity of work and day to day activities. I’ve really enjoyed working with a variety of clients and not needing to just focus on one specific area. It changes the type of projects I work on and allows me to think of creative ideas and solutions for different industries.

3. That’s a great point. Our team is always learning about innovative technology. Is there a specific industry you’ve really enjoyed learning more about?

My husband is actually a lighting engineer, so it’s been interesting to learn more about the laser industry and how that relates to some of his work. Recently he was talking about how light impacts your eyes, and I was excited to relate it back to something we were working on with a client. We end up starting a lot of conversations based on our experiences and discussing how companies are innovating.

4. It’s always cool when things you learn in your career are relatable in other ways. What are some of the most rewarding and challenging aspects of your role?

Making something out of nothing, but that’s also the most rewarding when it’s done. Actually one of my favorite projects was a trade show booth we re-did for a laser diode manufacturer. We helped from the very start so from identifying graphics, consulting on size and shape, to delivery. Aside from completing a project I really enjoyed working on, the client was really happy with it, so it made it even more rewarding!

5. What did you want to be when you were younger? Does that translate into anything you do today?

I actually started undergrad as an education major because I thought I wanted to be a teacher. One of the electives I took was graphic design, and I liked it so much that I switched.

It’s funny because when I was a kid, I wanted to be a vet. Now I’m on a couple of projects with companies selling veterinary medical devices/diagnostics. It’s interesting how even though I didn’t follow that path, I get to work on a different side of that industry.

6. Have you been working on any new skills recently?

There is a new adobe program called dimension. It does 3D renderings, so it would be really helpful for packaging graphics. It makes it easier to think through your design concept, and we can use it to send clients the full image. I recently started to work in it for a client that wanted to do a unique and branded package for their lens wipes. I’m looking forward to more projects that allow me to learn more about the software. It’s been a fun, new challenge.


7. You mentioned how much you loved having office dogs earlier. Do you have any pets?

Yup! I have 3 ginormous dogs. The smallest is Sophie, a 65 pound German Shorthaired Pointer. Next would be Zoe, an 85 pound German Shepherd. Our latest addition is a rescued Great Pyrenees that has had a little too much love since he entered the family and now rounds out at 110 pounds.


8. What brings out your inner geek?

I am obsessed with super heroes. You will literally find me at every opening night of any Marvel film, and then I’ll probably be there again later that week. Although I am a hardcore Stan Lee fan, I do support DC with my Super Man tattoo.


9. What is something no one knows about you?

I lived in Australia for four months. While I was there I got to explore the entire east side of the island. I went skydiving over the Whitsunday Islands, scuba dove in the Great Barrier Reef, unsuccessfully searched for 42 Wallaby Way in Sydney and was punched by a kangaroo. On that note, I highly suggest not using a flash if ever taking a selfie with one.


Check out some of our favorite creative work by visiting our portfolio. If you're interested in talking through your ideas for your next trade show booth, website or logo re-design, contact our team!

Topics: Meet the Team