Position changes reflect focus on coordinated marketing strategy
Launch Team Inc. is pleased to announce that three members of the team have taken on new roles within the company as it expands. Sarah Campagna has been named vice president of account services; Beth Shope, vice president of digital marketing; and Katie Steelman, content director.
"There are a lot of moving pieces to a client's marketing strategy, and great coordination is critical,” Launch Team President Michele Nichols said. “These new positions reflect the work we've done over the years to streamline delivery for our clients. At every step, we're in sync with their marketing strategy and focused on outcomes. I'm so proud of the roles Sarah, Beth and Katie have played in the companies we serve."
With a focus on measurable ROI, the Launch team blends the strength of traditional media with the effectiveness of inbound marketing techniques for brand-consistent messaging across all marketing channels.
Campagna brings an enthusiastic, customer-focused approach to account management, her skills in analytics offering customers a truly quantitative program evaluation. Shope ensures that clients’ online presence, from web design to search engine optimization to e-commerce, drives results as well as traffic. Steelman oversees content strategy and development, ensuring that white papers, blog posts and other assets offer both technical depth and business outcomes.
In addition to these appointments, Launch Team has also hired Sarah Brubaker as the company’s new graphic designer and Alex Ormond as SEO/marketing coordinator.
Learn more about Launch Team’s breadth of talent by visiting our team page.