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Launch Team Blog

Pandemics and Product Launches: How to Effectively Go to Market in a Changing World

Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with the biggest audiences, tactics that get the most traffic. It's rare that product launch planning has a contingency plan for a global pandemic.

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Topics: Business Insights, Marketing Strategy, Product Launch, Positioning, Branding and Identity

5 Tips for Better Business Meetings

Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and have lost their primary reason–getting things done.

Where have our meetings gone wrong? Over time, the amount of time spent in meetings and number of meetings held has increased significantly. Daily, upwards of 11 million meetings are held in American businesses, averaging a time frame of 31-60 minutes. These longer meetings have led to a 10% increase in the time employees spend in meetings since 2000.

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Topics: Business Insights, Internal Communication, Branding and Identity, Strategic Planning

Trade Show Marketing: The Best of XPONENTIAL 2017

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too.

We noticed a number of powerful tactics at XPONENTIAL 2017. The following tactics are just a few your team could apply to any large trade show strategy.

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Topics: Trade Show Strategy, Branding and Identity

7 Tips on Crisis Communication Every Business Should Know

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

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Topics: Social Media, Internal Communication, Branding and Identity

Beer & Blog: Branding a New Product Category, with John Martin

John Martin is the CTO and cofounder of Martin Materials Solutions, a U.S. company that manufactures innovative glass products for the aerospace market. Martin, whose goal is to drive the technology necessary to support this unique industry, has coined the term “spaceglass”, a reference to this truly unique type of glass.

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Topics: Product Launch, Branding and Identity, Beer & Blog (interviews)

7 Considerations for (Re)branding Your B2B Company

Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will drive a lot of other aspects of your business.

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Topics: Change and Innovation, Branding and Identity