Explore-our-blog



Our Blog.

Explore. Discover. Engage.

4 min read

Beer & Blog: Achieving Exceptional Industrial Product Photography, with Randy Tagg

By Mandy Bly on Tue, Sep 20, 2016

 

High quality product photos are an important asset to your business. Randy Tagg, owner of Tagg Photography, recently gave us a snapshot into his life as a photographer. Randy has 35+ years experience with advertising and industrial photography in a variety of markets. From classy wine glasses to sleek optical lenses, Randy has an eye for elegance among challenging subjects. Launch Team Account Manager Sarah Campagna, a wedding photographer herself, discussed with Randy the artistic and technical experience of capturing images in high tech industries.

Topics: Business Insights Branding and Identity Beer & Blog (interviews)
3 min read

Why Brand Development is Necessary for Product Launch

By Mandy Bly on Tue, Jul 26, 2016

Launching a company or product is an exciting endeavor. You’ve developed a solution to an unfulfilled consumer need, and you’re ready to share it with the world. But the extensive planning process, from content development to sales training to PR, means your launch team has a lot on its plate.

Topics: Product Launch Positioning Branding and Identity
4 min read

Beer & Blog: Company Rebranding from a Legal Perspective

By Katie Steelman on Tue, May 24, 2016

 

Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just that, and we're sharing what we learned (plus some great local beer recommendations).

Topics: Patents Branding and Identity Beer & Blog (interviews)
1 min read

Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]

By Katie Steelman on Thu, Apr 21, 2016

MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re considering a brand switch, here are a few naming tips:

Topics: Marketing Strategy Branding and Identity
5 min read

Brand Management — Why Your Company Should Be Monitoring Social Media

By Mandy Bly on Tue, Apr 19, 2016

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

Topics: Social Media Client Relations Branding and Identity
1 min read

Marketing Tip of the Week: Get Creative with Company Branding [Video]

By Katie Steelman on Thu, Mar 17, 2016

MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.

Topics: Marketing Strategy Branding and Identity
5 min read

Best and Worst of the Photonics West 2016 Exhibition Floor

By Sarah Campagna on Tue, Feb 23, 2016

According to my pedometer, I covered over 20,000 steps on the Photonics West trade show floor this week, and though that’s certainly not enough to see every booth, I felt pretty good about what I did see. There were some clear winners in my book this year—booths that were clearly a step ahead of their neighbors in creativity and lead generation effectiveness.

Topics: Trade Show Strategy Branding and Identity
3 min read

Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016

By Michele Nichols on Wed, Jan 13, 2016

Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like they ought to; it’s a cost of doing business rather than an asset or key part of their sales process. For traditional brochures, we’d tend to agree, but that’s not to say that print doesn’t have its place.

Topics: Marketing Mix Trade Show Strategy Branding and Identity
1 min read

Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]

By Katie Steelman on Thu, Oct 15, 2015


As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Trade Show Strategy Branding and Identity

Marketing Tip of the Week: Get the Most from Your Team [Video]

By Katie Steelman on Thu, Sep 24, 2015


Be confident in your team to do the work - and do it well!

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Branding and Identity
3 min read

Improving International Product Launch and Sales Through Distributors

By Michele Nichols on Mon, Jan 19, 2015


Rewards and Risks of Channel Selling

What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and investment, even though the 80/20 rule would suggest that 80% of your revenue comes from 20% of your distributors? If so, you’ll want to re-evaluate your approach.

Many advanced manufacturers and technology companies use distributor or rep channels for overseas markets. For high touch, high tech sales, these channels often make sense. A distributor channel strategy offers: 

  • low cost of entry
  • local service and consultative or system sales
  • faster time to market with no infrastructure investment
Topics: Business Insights Branding and Identity
1 min read

Why We Do This

By Michele Nichols on Mon, Feb 03, 2014

I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and supporting clients at a significant trade show in one of the industries we serve, Photonics West.

Topics: Company News Change and Innovation Branding and Identity