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3 min read

Moving Forward: Fall 2020 Update

By Michele Nichols on Wed, Aug 26, 2020

For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and colleagues who put people first and move forward despite such unusual times.

Topics: Business Insights Company News Strategic Planning
4 min read

5 Ways to Get Smart With Your Marketing in 2020

By Sarah Holland on Tue, Jun 23, 2020

According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Business Insights Inbound Marketing Marketing Mix Email Marketing Digital Advertising
4 min read

Pandemics and Product Launches: How to Effectively Go to Market in a Changing World

By Aimee Schenck on Fri, May 08, 2020

Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with the biggest audiences, tactics that get the most traffic. It's rare that product launch planning has a contingency plan for a global pandemic.

Topics: Business Insights Marketing Strategy Product Launch Positioning Branding and Identity
5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, May 04, 2020

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best laid plans, change management is hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment
3 min read

Innovation in Medical Device Manufacturing: AR/VR

By Alison Arnold on Wed, Apr 22, 2020

As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings help surgeons make more informed decisions during a sensitive operation. Medical students practice procedures in a safe, immersive setting. An ultrasound technician conducts a hands-free examination at the patient’s bedside with a lightweight, portable display. In the end, digital realities such as these are aimed at improving patient outcomes. AR and VR will become more commonplace in the health care industry and it’s up to the medical device manufacturers to help push innovations into this sector.

Topics: Business Insights Medical Device Tech
4 min read

Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality

By Matthew O'Donnell on Fri, Mar 13, 2020

Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology. Over the last 20 years, augmented, virtual, and mixed reality technologies have seen mass adoption for consumer use due to new innovations in the semiconductor and photonics industries. While these extended reality (XR) technologies are heavily implemented in a creative economy, it’s predicted that ER technology will spread into more diverse industries with extensive near-term growth potential. As worldwide spending on XR products and services is predicted to be $18.8 billion in 2020, it is useful to understand this complicated market to better position your brand in the market.

Topics: Business Insights Positioning Tech