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Launch Team Blog

Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality

Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology. Over the last 20 years, augmented, virtual, and mixed reality technologies have seen mass adoption for consumer use due to new innovations in the semiconductor and photonics industries. While these extended reality (XR) technologies are heavily implemented in a creative economy, it’s predicted that ER technology will spread into more diverse industries with extensive near-term growth potential. As worldwide spending on XR products and services is predicted to be $18.8 billion in 2020, it is useful to understand this complicated market to better position your brand in the market.

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Topics: Business Insights, Positioning, tech

Photonics Market Outlook: What's to Come in 2020

This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing tied up on the exhibition floor, sessions like our AR/VR Market Outlook, Photonics Outlook, and LFW’s Laser Marketplace, tended to attract C-level thinkers. Their strategies, experiences, and questions revealed some trends:

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Topics: Optics, Business Insights, Strategic Planning, Tariff, China, USA, Manufacturing

California Consumer Privacy Act (CCPA): What Your Business Needs

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

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Topics: Business Insights, Lead Generation, Change and Innovation, Client Relations, Sales, tech, Digital Advertising

Networking and Trade Show Tips For Introverts and Engineers

Sandy Sloane | Solutions by Sloane

For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.

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Topics: Business Insights, Lead Generation, Trade Show Strategy, Beer & Blog (interviews)

2019 Second Half Outlook for the Photonics & Manufacturing Markets

With more than half of 2019 behind us, we wanted to take pause and perform a status check on the markets we serve. It's important to understand the state of the market before we begin to plan for 2020 internally and for our clients. Here's a summary at a glance.

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Topics: Business Insights

Product Launch Guide & Communication Plan

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Product Launch

Applying the 80/20 Strategy in Advanced Manufacturing

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Topics: Business Insights, Client Relations

5 Ways to Improve the Efficiency of Your Meetings

Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and have lost their primary reason–getting things done.

Where have our meetings gone wrong? Over time, the amount of time spent in meetings and number of meetings held has increased significantly. Daily, upwards of 11 million meetings are held in American businesses, averaging a time frame of 31-60 minutes. These longer meetings have led to a 10% increase in the time employees spend in meetings since 2000.

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Topics: Business Insights, Internal Communication, Branding and Identity, Strategic Planning

Advanced Manufacturing: State of the Market at FABTECH

Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the concerns and market drivers US advanced manufacturers are facing. FABTECH was an excellent opportunity to take a step back from our work with advanced manufacturing clients throughout the US, for a broader, forward-thinking perspective.

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Topics: Business Insights

Seen & Heard at FABTECH: The Latest in Advanced Manufacturing

FABTECH 2018, which spanned 3 exhibit halls and attracted over 30,000 attendees, is North America’s largest metal forming, fabricating, welding and finishing event—and offered a fascinating and forward-looking view at advanced manufacturing.

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Topics: Business Insights