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3 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

By Jordan Gipson on Tue, Jan 21, 2020

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising
4 min read

Applying the 80/20 Strategy in Advanced Manufacturing

By Michele Nichols on Thu, Jun 13, 2019

Topics: Business Insights Client Relations
2 min read

Global Sales Growth: Consider Video for More Meaningful Customer Engagement

By Michele Nichols on Fri, Jan 06, 2017


Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from countries that represent a good fit based on:

  • Industry clusters
  • Competitive pricing
  • Cultural fit
Topics: Client Relations Sales
5 min read

Building Better Customer Relationships: INBOUND Takeaways Part 2

By Michele Nichols on Tue, Nov 22, 2016


Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to overcome common inbound marketing challenges. This week we dive deeper into our favorite presentations and explore ways to improve email marketing, social selling, and conversations for a better customer experience.

Topics: Inbound Marketing Client Relations
2 min read

Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers

By Michele Nichols on Tue, Oct 25, 2016


How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of unheard voicemails on my phone, but that doesn’t mean I’m not interested or have not responded.

Topics: Client Relations Sales
2 min read

Aligning Sales, Marketing & Customer Service: What Not to Do

By Sarah Campagna on Tue, Sep 27, 2016


According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack of engagement is caused by poor customer service or difficulty doing business with the company. This situation represents a significant loss of growth opportunities for B2Bs.

Topics: Marketing Strategy Client Relations Sales Marketing and Sales Alignment