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Launch Team Blog

What Does Content Development Look Like for B2B Companies?

 

Technical Writing that Generates Leads

One of the first things we discuss with clients after positioning is their content. Content includes blog posts, white papers, tip sheets, and any other pieces of writing or video that are educational in nature as opposed to sales-related.

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Topics: Content Development

12 Content Marketing & Sales Lessons Learned at HubSpot's INBOUND 2016

 

It was Michele, Aimee and Mandy’s turn to attend HubSpot’s INBOUND conference this year in Boston. Each year we send part of our team while the rest hold down the fort at the office. While every member has been through HubSpot’s extensive training and certification, the conference offers the chance to interact with thousands of HubSpot agency partners and customers and to hear their experience with inbound marketing. Here’s what we learned:

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Sales

3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing

 

More and more companies are realizing that they can get better ROI from inbound marketing than traditional outbound strategies. In an age when most buyers prefer to do their own research before engaging your sales team, providing informative content is key. Content marketing is especially important in technical industries, where sales cycles are longer and engineers are often making purchase decisions. Yet many high tech companies still rely on an outbound marketing approach.

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Marketing Metrics

Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass

 

For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and localization services to growing businesses. Scott offered valuable advice for companies looking to adapt their websites and content for global markets.

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Topics: Inbound Marketing, Content Development, Beer & Blog (interviews)

Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]

MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web redesign.

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Topics: Inbound Marketing, Content Development

Four Critical Missteps Established Companies Should Avoid When Entering a New Market

Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to launch and sell their products or services, this experience can actually be a hindrance. Overconfidence from success in other markets can breed oversight.

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Topics: Marketing Strategy, Content Development, Positioning