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4 min read

5 Ways to Get Smart With Your Marketing in 2020

By Sarah Holland on Tue, Jun 23, 2020

According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Business Insights Inbound Marketing Marketing Mix Email Marketing Digital Advertising
5 min read

Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not

By Alex Ormond on Fri, May 22, 2020

Can your company relate to one or many of these scenarios? If so, read on!

  • We have a tool, but no one uses it.
  • We have tools that seem to be working, but no measurement of ROI.
  • We have 5 tools, but I think we could consolidate.
  • We want to do more, but we haven’t committed to spending the money on a tool to help.
Topics: Email Marketing Marketing and Sales Alignment CRM implementation Tech Digital Advertising Marketing Automation
3 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

By Jordan Gipson on Tue, Jan 21, 2020

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising
6 min read

Introductory Guide to Using Google Ads in HubSpot

By Nate Fuller on Mon, Aug 05, 2019

This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.

Not sure if you should be using Google Ads at your company? Check out our other post, Is Google Ads the right fit for your B2B Marketing Plan?

Topics: HubSpot Tech Digital Advertising