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4 min read

5 Ways to Get Smart With Your Marketing in 2020

By Sarah Holland on Tue, Jun 23, 2020

According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Business Insights Inbound Marketing Marketing Mix Email Marketing Digital Advertising
5 min read

Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not

By Alex Ormond on Fri, May 22, 2020

Can your company relate to one or many of these scenarios? If so, read on!

  • We have a tool, but no one uses it.
  • We have tools that seem to be working, but no measurement of ROI.
  • We have 5 tools, but I think we could consolidate.
  • We want to do more, but we haven’t committed to spending the money on a tool to help.
Topics: Email Marketing Marketing and Sales Alignment CRM implementation Tech Digital Advertising Marketing Automation
4 min read

What Does a Changing Customer Base Mean for Your Marketing Tactics?

By Michele Nichols on Thu, Sep 13, 2018

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.

Topics: Marketing Mix Marketing Strategy Email Marketing
2 min read

Trade Show Follow Up: Why Automated Lead Nurture Is a Must

By Sarah Campagna on Wed, Jan 24, 2018


Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

Topics: Inbound Marketing Lead Generation Trade Show Strategy Email Marketing
1 min read

Marketing Tip of the Week: Don't Underestimate the Power of Email Marketing [Video]

By Katie Steelman on Thu, Mar 03, 2016

MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead generation: email marketing.

Topics: Marketing Strategy Email Marketing
1 min read

Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]

By Katie Steelman on Wed, Nov 25, 2015

Companies who utilize email marketing programs generate 50% mores sales-ready leads.


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Email Marketing