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4 min read

4 Ways to Make Your Chatbot More Than Just a Pop-Up

By Aimee Schenck on Wed, Sep 25, 2019

Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from the pesky little pop-up that interrupts your browsing experience (okay, there are still a lot of those ones) to the fast, 24-hour support we expect from brands in today’s digital world. By 2020, it’s expected that 80% of businesses will be using chatbots, and recent stats show that consumers support the move toward AI (artificial intelligence):

Topics: SEO HubSpot Marketing Automation
6 min read

Introductory Guide to Using Google Ads in HubSpot

By Nate Fuller on Mon, Aug 05, 2019

This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.

Not sure if you should be using Google Ads at your company? Check out our other post, Is Google Ads the right fit for your B2B Marketing Plan?

Topics: HubSpot Tech Digital Advertising
4 min read

Breaking Down Marketing Automation: HubSpot vs. Pardot

By Alex Ormond on Thu, Oct 18, 2018

 

As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

Topics: Inbound Marketing Marketing Strategy HubSpot
4 min read

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

By Mandy Bly on Fri, Aug 11, 2017

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

Topics: Inbound Marketing Marketing Metrics HubSpot
4 min read

Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary

By Michele Nichols on Tue, Aug 16, 2016

 

Chris Bihary, CEO and Co-Founder of Garland Technology, sat down with Michele Nichols in downtown Buffalo, near Garland’s new headquarters, right in the middle of Buffalo’s revival.

Chris shared the results of a shift to inbound marketing strategy and the ramifications on the rest of his business.

Topics: Inbound Marketing Sales HubSpot Beer & Blog (interviews)
3 min read

Three Ways HubSpot Users Are Leaving Money on the Table

By Michele Nichols on Wed, Jul 27, 2016

 

Questioning the value of HubSpot? Wondering when you’ll see ROI? Inbound marketing does produce results, but it takes work to get it right. HubSpot customers, especially those just getting started with an inbound approach, often leave money on the table. Here are the most common reasons:

Topics: Inbound Marketing Marketing Strategy HubSpot