The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a business role, they are often charged with running the product line like its own business.
3 min read
Improving Internal Communication in Product Launch: 5 Tips for Product Managers
Topics: Internal Communication Product Launch
1 min read
Marketing Tip of the Week: Internal Communication Matters [Video]
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Internal Communication Product Launch
1 min read
Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]
Listen to your customers' stories in order to capitalize on compliments.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Inbound Marketing Marketing Strategy Internal Communication Client Relations
3 min read
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads?
Your lead generation activities can result in hundreds of leads. Whether these leads are generated through inbound marketing, banner ads, social media promotion, or tradeshows, they are useless unless someone follows up with them. Many companies experience this problem where leads are generated then subsequently ignored.
Topics: Business Insights Inbound Marketing Marketing Strategy Internal Communication Sales Marketing and Sales Alignment
3 min read
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn about emerging technology and techniques, and scope out competitors. Identifying and prioritizing these objectives is a major part of preparing for a show.
Topics: Business Insights Trade Show Strategy Internal Communication
2 min read
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally sacrifice good people along the way, and no one wants to be the one doing the dirty work. Oftentimes C-level execs are brought in to get the job done and get out; other times the task is left up to HR.
Topics: Business Insights Change and Innovation Internal Communication
2 min read
Working From Home - Does the Innovation Process Suffer?
Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos are all over the web, and everyone's talking about the fallout.
Topics: Business Insights Change and Innovation Internal Communication
4 min read
3 Lessons Learned from Customer Marketing Strategy Sessions
The Power of Planning
We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and don’t take the time to sit down and formally talk strategy; but without a solid game plan, opportunities are missed and holes start to form in the pipeline.
