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4 min read

California Consumer Privacy Act (CCPA): What Your Business Needs

By Jordan Gipson on Tue, Jan 21, 2020

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

Topics: Business Insights Lead Generation Change and Innovation Client Relations Sales Tech Digital Advertising
5 min read

Networking and Trade Show Tips For Introverts and Engineers

By Nate Fuller on Mon, Nov 04, 2019

Sandy Sloane | Solutions by Sloane

For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.

Topics: Business Insights Lead Generation Trade Show Strategy Beer & Blog (interviews)
6 min read

6 Annoying Tactics to Avoid When Creating Your Marketing Plan

By Nate Fuller on Fri, Mar 29, 2019

It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser, causing an estimated $9.1 billion in missed revenue in 2019 alone. Getting inundated with intrusive advertisements is bad enough for consumer trust and attention, but when you add on annoying marketing tactics, it's clear why 72% of people dislike online popup ads, and 43% dislike native ads.

Topics: Inbound Marketing Lead Generation Marketing Metrics SEO
2 min read

Trade Show Follow Up: Why Automated Lead Nurture Is a Must

By Sarah Campagna on Wed, Jan 24, 2018

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

Topics: Inbound Marketing Lead Generation Trade Show Strategy Email Marketing
2 min read

Getting Early Wins from Your Inbound Marketing Strategy

By Michele Nichols on Tue, Oct 18, 2016

 

Many business leaders, particularly in manufacturing and high tech companies, are skeptical of inbound marketing; they think it’s “squishy” and question its value to the business. While it does take time to see significant growth, even those just starting to implement inbound strategies can achieve some wins relatively quickly.

Topics: Inbound Marketing Lead Generation Marketing Strategy
3 min read

Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them

By Sarah Campagna on Wed, Aug 03, 2016

 

When a tree falls in a forest and there is no one around to hear it...

Marketing can generate hundreds or thousands of leads through brilliant inbound marketing content, catchy banners, enticing emails, and stellar social media strategies, but if no one ever follows up with these leads, should they really be called leads? And what purpose do they serve?

Before you throw in the online lead generation towel, first reflect on the roadblocks that might be keeping Sales from following up on these leads. Once you understand the real challenges, you can then find ways to improve Marketing and Sales alignment for better follow-up.

Topics: Inbound Marketing Lead Generation Marketing Metrics Sales Marketing and Sales Alignment