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4 min read

A Fractional CMO to Manage Change & Grow Your Business

By Alison Arnold on Mon, Aug 21, 2023

Most B2B technology companies have no shortage of demand but lack a robust sales and marketing presence to seize the opportunity for growth. Engineering-driven companies have a healthy skepticism about marketing and often lack the core competency internally.

Topics: Branding and Identity Manufacturing Change Management Digital Transformation Organizational Culture
6 min read

The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing

By Michele Nichols on Thu, Aug 03, 2023

Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain disruption is capping growth for advanced manufacturing across the sectors we serve. Automation has the potential to improve output, introduce new capabilities, improve margin, and grow revenue—but the skilled labor gap is making this change an imperative.

Topics: Business Insights Manufacturing Change Management Digital Transformation
1 min read

Market Outlook for Advanced Manufacturing

By Mary Crowley on Thu, Nov 17, 2022

Supply chain disruption, workforce shortages, market volatility, margin pressure—what else is ahead for advanced manufacturing in the US for 2023?  In this video, Michele Nichols, President of Launch Team, shares growth rates, opportunities, and trends, including winning strategies on how to create a competitive advantage in light of market forces.  She also covers what advanced manufacturers can expect in the coming months and years.

Topics: Business Insights Market Research Manufacturing
2 min read

Catch Launch Team at FABTECH 2022

By Michele Nichols on Wed, Nov 02, 2022

We're headed to FABTECH 2022, November 8-10 in Atlanta, Georgia.

Topics: Trade Show Strategy Manufacturing
3 min read

Rochester's Green Technology Movement

By Mary Crowley on Wed, Jun 29, 2022

New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100% zero-emission electricity by 2040, 70% renewable energy generation by 2030, and economy-wide carbon neutrality.

Experts predict cleantech will increase jobs, drive the development of new technologies, and strengthen both the regional and state economies. Already, investments in cleantech have created approximately 158,000 jobs in New York’s clean energy sector, just in the year 2020.

Topics: Business Insights Change and Innovation USA Tech Manufacturing Transformation
2 min read

We're Back: Meet Launch Team at FABTECH 2021

By Michele Nichols on Thu, Sep 09, 2021

After last year's cancellation, FABTECH 2021 is back live and coming at full speed on September 13-16 in Chicago, Illinois! A lot has happened since FABTECH 2019 — from a dramatic shift to an all-remote environment for over a year, to now a period of re-opening and navigating hybrid workforces and employee engagement. One thing is for sure, we are happy to be back and present at live events. 

Topics: Trade Show Strategy Manufacturing
6 min read

FABTECH Canceled: Advanced Manufacturing Market Outlook 2020

By Nate Fuller on Mon, Aug 31, 2020

It's hard to imagine that we will be missing FABTECH 2020 this year, among many other cancelled trade shows. Last year, leading up to FABTECH 2019, we covered the market drivers, upcoming trends, and widespread changes in the advanced manufacturing markets. This year, despite the cancellation, sales and market growth continues.

Topics: Marketing Strategy Trade Show Strategy Tariff Manufacturing
4 min read

Photonics Market Outlook: What's to Come in 2020

By Michele Nichols on Fri, Mar 06, 2020

This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing tied up on the exhibition floor, sessions like our AR/VR Market Outlook, Photonics Outlook, and LFW’s Laser Marketplace, tended to attract C-level thinkers. Their strategies, experiences, and questions revealed some trends:

Topics: Optics Business Insights Strategic Planning Tariff China USA Manufacturing
3 min read

Manufacturing Market Update: Gearing Up for FABTECH 2019

By Nate Fuller on Tue, Oct 15, 2019


As we gear up for FABTECH 2019, we'd like to take a step back and look at the market drivers, upcoming trends, and widespread changes in the advanced manufacturing market. Our experience last year told us that we would see growth in additive manufacturing, automation, and artificial intelligence (AI). The jury is still out on the numbers for specific growth in these areas, but we have certainly seen some market indicators over the past twelve months.

Topics: Tariff Manufacturing
4 min read

Applying the 80/20 Strategy in Advanced Manufacturing

By Michele Nichols on Thu, Jun 13, 2019

Topics: Marketing Strategy Manufacturing