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2 min read

Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones

By Sarah Campagna on Fri, Jul 28, 2017

Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery phase of six months, Pitre traveled the country flying drones, meeting other early adopters of this new technology, and looking for the right opportunity to invest in this new high-tech market. Six months turned into 18 as Pitre saw the tremendous growth potential of the UAV market.

Topics: Business Insights Product Launch Market Research
1 min read

Commercial Autonomous Aircraft Market: Three Lessons on Customer Research

By Damon Diehl on Tue, Apr 25, 2017

In our last post, we discussed the growing interest in commercial applications for compact unmanned aircraft, or drones. Imaging, in particular, presents a real opportunity for optics and photonics component manufacturers. This emerging UAV market provides important lessons on the criticality of understanding and anticipating the needs of your target customers. Here are three things to remember:

Topics: Business Insights Positioning Market Research