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5 min read

Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not

By Alex Ormond on Fri, May 22, 2020

Can your company relate to one or many of these scenarios? If so, read on!

  • We have a tool, but no one uses it.
  • We have tools that seem to be working, but no measurement of ROI.
  • We have 5 tools, but I think we could consolidate.
  • We want to do more, but we haven’t committed to spending the money on a tool to help.
Topics: Email Marketing Marketing and Sales Alignment CRM implementation Tech Digital Advertising Marketing Automation
3 min read

3 Tips That Will Make or Break Your Marketing Technology Implementation

By Alex Ormond on Mon, Apr 13, 2020

As marketing experts and Marketing Automation (MA) consultants, we’ve noticed a vicious cycle that many companies fall into with their software toolset: companies buy a tool, hate it, and purge, buy a tool, hate it, and purge, buy a tool, hate it, and purge, and continue to wonder why there aren’t technology options available for their needs. This is obviously bad for efficiency, but what about the unnecessary costs? For example, the average cost of a full-scale Salesforce implementation can run an organization anywhere between $5,000 and $100,000! And for companies shopping for their first marketing automation (or marketing drip) platform, we continue to hear that all the options and the work involved in planning for a successful implementation is extremely overwhelming.

Topics: Tech Marketing Automation
4 min read

4 Ways to Make Your Chatbot More Than Just a Pop-Up

By Aimee Schenck on Wed, Sep 25, 2019

Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from the pesky little pop-up that interrupts your browsing experience (okay, there are still a lot of those ones) to the fast, 24-hour support we expect from brands in today’s digital world. By 2020, it’s expected that 80% of businesses will be using chatbots, and recent stats show that consumers support the move toward AI (artificial intelligence):

Topics: SEO HubSpot Marketing Automation
5 min read

Why Choose SharpSpring as Your Marketing Automation Platform?

By Alex Ormond on Fri, Aug 16, 2019

In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from your tool. And let’s be honest, every tool has email marketing and at the right paid level some type of automation, so what else should you be looking for when evaluating MA platforms? While our team is platform agnostic and works in powerful tools like HubSpot, Pardot, and Marketing Cloud, this blog post will dig into a few key features SharpSpring has to offer and why we feel they are valuable!

Topics: CRM implementation Tech Marketing Automation