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4 min read

Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap

By Matthew O'Donnell on Tue, Jun 25, 2019

Whether you are in a start-up or second stage growth, taking your current size into consideration is important in evaluating and prioritizing marketing tactics and spend. In a recent webinar, Launch Team’s President Michele Nichols discussed the many approaches to developing your marketing mix and how companies in the technology space can help find leads and connect with potential customers. She also elaborated on:

  • Specific types of tactics that are working for customers
  • How to identify what tactics are advantageous and what are outdated.
Topics: Inbound Marketing Marketing Mix Marketing Strategy Marketing Metrics
6 min read

6 Annoying Tactics to Avoid When Creating Your Marketing Plan

By Nate Fuller on Fri, Mar 29, 2019

It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser, causing an estimated $9.1 billion in missed revenue in 2019 alone. Getting inundated with intrusive advertisements is bad enough for consumer trust and attention, but when you add on annoying marketing tactics, it's clear why 72% of people dislike online popup ads, and 43% dislike native ads.

Topics: Inbound Marketing Lead Generation Marketing Metrics SEO
4 min read

Reviewing Q1: What Metrics Matter to Your Marketing Plan?

By Aimee Schenck on Mon, Mar 18, 2019

You kicked off 2019 with a well-developed and detailed marketing plan, but now that Q1 is over and revenue numbers are in, it's time to take a look at performance. Your first quarter marketing metrics are essential to answering the questions that will help you have a successful Q2. Key questions to ask include:

Topics: Marketing Metrics Strategic Planning
2 min read

Marketing Metrics Play a Role in Marketing & Sales Alignment

By Sarah Campagna on Fri, Oct 27, 2017

I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which have little to no impact on the sales team. The marketing team in turn complains that the sales team doesn't take the time to put the data into the CRM, nor do they learn to use the CRM well enough to make use of the available data. The finger pointing is cyclical and can leave leadership in a quandary. In this case, I believe it is up to the marketer to prove the value of the data to the sales team.

Topics: Marketing Metrics Sales Marketing and Sales Alignment
4 min read

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

By Mandy Bly on Fri, Aug 11, 2017

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

Topics: Inbound Marketing Marketing Metrics HubSpot
5 min read

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

By Michele Nichols on Fri, Feb 17, 2017

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

Topics: Inbound Marketing Marketing Metrics Sales Beer & Blog (interviews)