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4 min read

Pandemics and Product Launches: How to Effectively Go to Market in a Changing World

By Aimee Schenck on Fri, May 08, 2020

Effective product launches and rebrands are thoroughly planned out according to specific timelines – the best time to announce the name, events with the biggest audiences, tactics that get the most traffic. It's rare that product launch planning has a contingency plan for a global pandemic.

Topics: Business Insights Marketing Strategy Product Launch Positioning Branding and Identity
4 min read

Some of Our Favorite Booths at Photonics West 2020

By Nate Fuller on Tue, Feb 11, 2020

Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!


Topics: Optics Marketing Mix Marketing Strategy Trade Show Strategy
4 min read

Product Launch Guide & Communication Plan

By Michele Nichols on Thu, Jul 25, 2019

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

Topics: Business Insights Marketing Strategy Internal Communication Product Launch
3 min read

Creating a Marketing Model for Sustainable Growth | Webinar Recap

By Matthew O'Donnell on Wed, Jul 03, 2019

Developing a marketing plan that sustains steady, consistent growth is imperative for your organization's success. Building a strategy that yields double digit revenue growth every year requires putting the customer first, and building around their specific needs. In the webinar Marketing and Sales Models for Sustainable Growth, Launch Team’s President Michele Nichols talks about how a company can achieve this goal by focusing on the customer first, with a data driven, educational mindset at the core of their marketing efforts. Michele also touches upon how customer behavior is changing and how companies should be adapting to support them.

Topics: Marketing Strategy Marketing and Sales Alignment
4 min read

Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap

By Matthew O'Donnell on Tue, Jun 25, 2019

Whether you are in a start-up or second stage growth, taking your current size into consideration is important in evaluating and prioritizing marketing tactics and spend. In a recent webinar, Launch Team’s President Michele Nichols discussed the many approaches to developing your marketing mix and how companies in the technology space can help find leads and connect with potential customers. She also elaborated on:

  • Specific types of tactics that are working for customers
  • How to identify what tactics are advantageous and what are outdated.
Topics: Inbound Marketing Marketing Mix Marketing Strategy Marketing Metrics
4 min read

Breaking Down Marketing Automation: HubSpot vs. Pardot

By Alex Ormond on Thu, Oct 18, 2018

 

As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

Topics: Inbound Marketing Marketing Strategy HubSpot