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3 min read

Innovation in Medical Device Manufacturing: AR/VR

By Alison Arnold on Wed, Apr 22, 2020

As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings help surgeons make more informed decisions during a sensitive operation. Medical students practice procedures in a safe, immersive setting. An ultrasound technician conducts a hands-free examination at the patient’s bedside with a lightweight, portable display. In the end, digital realities such as these are aimed at improving patient outcomes. AR and VR will become more commonplace in the health care industry and it’s up to the medical device manufacturers to help push innovations into this sector.

Topics: Business Insights Medical Device Tech
2 min read

3 Best Practices for Increasing Medical Device Market Penetration

By Michele Nichols on Tue, Nov 28, 2017

Recent research predicts that R&D expenditure for medical devices will grow to $34 billion by 2022, but top line growth is slowing. And while this increase in R&D investment is a positive sign, uncertainty in healthcare reform is causing some paralysis in the market. How can companies overcome this risk aversion and really sell?

Topics: Marketing Strategy Product Launch Medical Device
2 min read

Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk

By Michele Nichols on Fri, Nov 17, 2017

As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting the medical device industry. From product launches to new sales models, we're examining the 2018 outlook and sharing our insights.

Topics: Business Insights Medical Device
4 min read

How to Sell to Medical Device Companies

By Michele Nichols on Fri, May 05, 2017

Opportunities and Challenges

For optics and other component manufacturers, medical devices represent a strong opportunity—especially for those who need to diversify their revenue base from DoD.

The US medical device market growth rate has slowed in recent years; it’s projected at 6.1% for 2017. There are several factors slowing growth and innovation in US healthcare, including:

  • The repeal and reform of the Affordable Care Act, and post-election uncertainty
  • Iterative product innovation to speed product launch, reduce FDA hurdles, and reduce risk
Topics: Medical Device Sales
4 min read

Marketing a Medical Device 101

By Mandy Bly on Wed, Dec 07, 2016


With rising trends in the medical device market such as 3D imaging and telemedicine, the consumer need for information is higher than ever. This article explains the basics of medical device classification and how to make sure your marketing adheres to FDA regulation.

Topics: Business Insights Medical Device
4 min read

Medical Device Product Launch: Barriers & Pathways to Telemedicine Adoption – A Case Study

By Michele Nichols on Thu, Oct 06, 2016


Launch Team is collaborating with technical documentation and training company Novatek to explore marketing and product launch challenges in the medical device industry.


In this interview with Paul Thomas, Development Director of Cupris Health, we explore the barriers, strategies and tactics for medical device product launch. Cupris, located in the UK and looking to enter the US market, has developed communication software and smartphone-connected medical devices that enable remote diagnosis and management of patient conditions.

Topics: Product Launch Medical Device