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2 min read

Medtech Conference Season — An Outlook on Medical Device & Manufacturing

By Katie Steelman on Fri, Nov 20, 2015

MedicalDeviceProductLaunch_Novatek.jpgMichele Nichols, President of Launch Team, Inc. and Amy Castronova, President of Novatek Communications, are teaming up again this fall to bring you the latest in product launch, technical documentation, and marketing in medical devices and industrial manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

Topics: Medical Device
2 min read

Medtech Conference Season — Medical Device Industry by the Numbers

By Katie Steelman on Wed, Nov 18, 2015

MedicalDeviceProductLaunch_Novatek.jpgMichele Nichols, President of Launch Team, Inc. and Amy Castronova, President of Novatek Communications, are teaming up again this fall to bring you the latest in product launch, technical documentation, and marketing in medical devices and industrial manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

Topics: Medical Device
3 min read

Medtech Conference Season — Differentiating Through Usability

By Michele Nichols on Fri, Oct 30, 2015

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

Topics: Business Insights Medical Device Positioning
3 min read

Trends and Challenges in Medical Device Marketing and Sales

By Katie Steelman on Mon, Oct 26, 2015

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

Topics: Product Launch Medical Device
4 min read

8 Steps to Successful Medical Device Product Launch Implementation

By Michele Nichols on Fri, Nov 07, 2014

Topics: Product Launch Medical Device
3 min read

PR Tips for Medical Device Product Launch

By Michele Nichols on Fri, Oct 31, 2014

This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and on-message PR helps your company gain visibility as well as credibility among investors, customers, and industry peers. High-quality, relevant press releases offer:

Topics: Business Insights Marketing Strategy Content Development Product Launch Medical Device
4 min read

Medical Device Product Launch: 4 Critical Planning Steps

By Katie Steelman on Fri, Oct 24, 2014

Four top challenges faced by a new medical device product launch team include planning, communications, implementation, and follow-up.

To achieve a successful medical device launch, all disciplines involved with the new device (engineering, technical documentation, marketing, sales, distribution partners, and customer support) must work collaboratively. Product launch success is usually measured by return on investment, adoption, market share, customer satisfaction, and/or awareness.

Many medical device companies are moving towards a more digital and customer-centric approach going to market. Customers have gotten used to omnichannel options for all steps in the sales, purchase, and service lifecycles, and medical devices are no exception. 

Topics: Product Launch Medical Device
3 min read

10 Tips for Connecting with Customers — Medical Device Product Launch Series

By Michele Nichols on Fri, Oct 17, 2014

The medical technology market remains robust with continued growth- with the resurgence of pandemic deferred procedures, as well as continued demand for some pandemic-related products. Many market leaders are reassessing their go-to-market and sales strategies. Major drivers include corporate consolidation, evolving delivery models, and new end customers who expect increased service and engagement. The industry continues its move from a product-centric model to an increasingly customer-centric one. 

In the post-Covid environment, leading companies are moving from a multichannel model to an omnichannel one. An omnichannel approach allows customers to interact seamlessly and with personalization across multiple digital and non-digital channels.  This connection with customers before, during, and after a medical device product launch is critical to ensuring its success.

Topics: Business Insights Marketing Strategy Product Launch Client Relations Medical Device
1 min read

Medical Device Product Launch: How to Reach Today's Customer [VIDEO]

By Michele Nichols on Fri, Oct 10, 2014

The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device manufacturers rethink their go-to-market strategy. Content, customer engagement, and speed are all more important than ever when it comes to launching a new product. 

Topics: Business Insights Change and Innovation Medical Device
2 min read

MedTech Takeaways: Changing Needs of Today’s Medical Device Customers

By Michele Nichols on Wed, Sep 17, 2014

The MedTech Association’s Annual Meeting in Albany this week brought forth interesting insight as to how medical device companies can grow business and better meet the changing needs of the medical device community. Here are some takeaway points from a few of the conference’s top contributors:

Topics: Business Insights Medical Device