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Launch Team Blog

FAQ: Product Development and Product Launch


Product development is an important entryway into new markets and new opportunities. From R&D to product launch to portfolio management, a lot of planning and collaboration goes into making new products and technologies successful.

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Topics: Patents, Product Launch

Building a Patent Portfolio Amid the Death of True R&D


Patent Portfolio ROI

Each year, more and more American companies are cutting research and development budgets, moving further away from fundamental research and instead focusing on products that are closer to commercialization and monetization. As Fortune Magazine reported in December 2015, DuPont’s former CEO Ellen Kullman resigned under much criticism last year, and one of the complaints coming from opponents was her heavy investment in R&D.

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Topics: Patents, Change and Innovation

Beer & Blog: IP Considerations for Second-Stage Growth Companies


Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week we'll share our conversation about the main intellectual property challenges for companies in their second stage of growth. From exit strategy to working with outside vendors, growing companies have a lot to consider.

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Topics: Business Insights, Patents, Change and Innovation, Beer & Blog (interviews)

Beer & Blog: Company Rebranding from a Legal Perspective


Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just that, and we're sharing what we learned (plus some great local beer recommendations).

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Topics: Patents, Branding and Identity, Beer & Blog (interviews)

Marketing Tip of the Week: Promote Your Patents [Video]

Establish yourself as an innovator and add value to your product or service through promoting your patents.


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Patents, Marketing Strategy

The Value of Patents in Your Marketing Strategy


How Patents Become Selling Points

“Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible assets, which include intellectual assets such as patents, trademarks, copyrights, and other business knowledge and know-how. Patents are moving from a legal role to a strategic management one, and company leaders must be prepared.” —Forbes

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Topics: Patents, Marketing Mix, Marketing Strategy

State of the Optics + Photonics Industry

The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the industry.

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Topics: Optics, Patents, Change and Innovation

The Race is On: Important USPTO Patent Law Changes Coming March 16

What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process?

The most talked-about change to US patent law in decades, the America Invents Act, is coming next month, and is spurring a flurry of last minute activity. The coming change to first-to-file brings us to equal footing with the rest of the world, where for years, under the first-to-invent law, large American companies for sure had an advantage.

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Topics: Patents, Product Launch

Watch for us @ today's CEIS Showcase | Tech Transfer in Rochester

April 5, 2012 - PLS to Attend CEIS Technology Showcase 

PLS Launch Solutions and its IP development and partent writing staff will attend today's free CEIS University Technology Showcase held Thursday, April 5th 1:00pm to 6:00pm, at:

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Topics: Patents, Product Launch

USPTO Patent Law Changes--Any Impact to the Small Tech Companies?

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Topics: Patents