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4 min read

FAQ: Product Development and Product Launch

By Michele Nichols on Tue, Aug 09, 2016

 

Product development is an important entryway into new markets and new opportunities. From R&D to product launch to portfolio management, a lot of planning and collaboration goes into making new products and technologies successful.

Topics: Patents Product Launch
2 min read

Building a Patent Portfolio Amid the Death of True R&D

By Katie Steelman on Tue, Jun 28, 2016

 

Patent Portfolio ROI

Each year, more and more American companies are cutting research and development budgets, moving further away from fundamental research and instead focusing on products that are closer to commercialization and monetization. As Fortune Magazine reported in December 2015, DuPont’s former CEO Ellen Kullman resigned under much criticism last year, and one of the complaints coming from opponents was her heavy investment in R&D.

Topics: Patents Change and Innovation
2 min read

Beer & Blog: IP Considerations for Second-Stage Growth Companies

By Katie Steelman on Tue, May 31, 2016

 

Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week we'll share our conversation about the main intellectual property challenges for companies in their second stage of growth. From exit strategy to working with outside vendors, growing companies have a lot to consider.

Topics: Business Insights Patents Change and Innovation Beer & Blog (interviews)
4 min read

Beer & Blog: Company Rebranding from a Legal Perspective

By Katie Steelman on Tue, May 24, 2016

 

Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just that, and we're sharing what we learned (plus some great local beer recommendations).

Topics: Patents Branding and Identity Beer & Blog (interviews)
1 min read

Marketing Tip of the Week: Promote Your Patents [Video]

By Katie Steelman on Thu, Aug 27, 2015


Establish yourself as an innovator and add value to your product or service through promoting your patents.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Patents Marketing Strategy
3 min read

The Value of Patents in Your Marketing Strategy

By Michele Nichols on Fri, Aug 01, 2014

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How Patents Become Selling Points

“Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible assets, which include intellectual assets such as patents, trademarks, copyrights, and other business knowledge and know-how. Patents are moving from a legal role to a strategic management one, and company leaders must be prepared.” —Forbes

Topics: Patents Marketing Mix Marketing Strategy