Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to launch and sell their products or services, this experience can actually be a hindrance. Overconfidence from success in other markets can breed oversight.
2 min read
Four Critical Missteps Established Companies Should Avoid When Entering a New Market
By Sarah Campagna on Tue, Mar 22, 2016
Topics: Marketing Strategy Content Development Positioning
1 min read
Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]
By Katie Steelman on Thu, Dec 17, 2015
Our third, and final, step in the positioning strategy.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Marketing Strategy Positioning
2 min read
A Competitive Landscape All Covered with Cheese
By Sarah Campagna on Tue, Dec 15, 2015
Fromage Frenemies
Recently I was at my local mall’s food court waiting for a grilled cheese when I noticed that an employee dressed in the uniform of another food vendor was picking up an order from the register. I overheard their conversation and decided that these two employees were a step ahead of some business owners.
Topics: Business Insights Positioning
1 min read
Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]
By Katie Steelman on Thu, Dec 10, 2015
Our next step in the positioning strategy.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Marketing Strategy Positioning
1 min read
Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]
By Katie Steelman on Thu, Dec 03, 2015
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Marketing Strategy Positioning
2 min read
Medical Device Launch — Creating Competitive Advantage with Product Positioning
By Michele Nichols on Wed, Nov 04, 2015
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.
Topics: Positioning
3 min read
Medtech Conference Season — Differentiating Through Usability
By Michele Nichols on Fri, Oct 30, 2015
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.
Topics: Business Insights Medical Device Positioning
1 min read
Marketing Tip of the Week: Pay Attention to Market Positioning [Video]
By Katie Steelman on Fri, Oct 30, 2015
Give prospects a clear and compelling reason to approach you through differention.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Marketing Strategy Product Launch Positioning
1 min read
Marketing Tip of the Week: Finding Your Sweet Spot [Video]
By Katie Steelman on Thu, Jun 04, 2015
What are you customers like? Narrowing down your target audience will help you find your place to break through the competition.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Marketing Strategy Positioning
2 min read
Gauging Customer Value - Lessons Learned from HTR LaunchPad Demo Days
By Michele Nichols on Wed, Jun 05, 2013