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2 min read

Four Critical Missteps Established Companies Should Avoid When Entering a New Market

By Sarah Campagna on Tue, Mar 22, 2016

Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to launch and sell their products or services, this experience can actually be a hindrance. Overconfidence from success in other markets can breed oversight.

Topics: Marketing Strategy Content Development Positioning
1 min read

Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]

By Katie Steelman on Thu, Dec 17, 2015


Our third, and final, step in the positioning strategy. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Positioning
2 min read

A Competitive Landscape All Covered with Cheese

By Sarah Campagna on Tue, Dec 15, 2015

Fromage Frenemies

Recently I was at my local mall’s food court waiting for a grilled cheese when I noticed that an employee dressed in the uniform of another food vendor was picking up an order from the register. I overheard their conversation and decided that these two employees were a step ahead of some business owners.

Topics: Business Insights Positioning
1 min read

Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]

By Katie Steelman on Thu, Dec 10, 2015


Our next step in the positioning strategy.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Positioning
1 min read

Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]

By Katie Steelman on Thu, Dec 03, 2015

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Positioning
2 min read

Medical Device Launch — Creating Competitive Advantage with Product Positioning

By Michele Nichols on Wed, Nov 04, 2015

Launch Team and Novatek medical device product launch seriesMichele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

Topics: Positioning
3 min read

Medtech Conference Season — Differentiating Through Usability

By Michele Nichols on Fri, Oct 30, 2015

Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to bring you the latest in product launch, technical documentation, training, and marketing trends in medical device and manufacturing. In a series of blog posts, we’ll share industry and economic trends, emerging regulatory and business challenges, and best practices for overcoming those barriers to new product launch and adoption.

Topics: Business Insights Medical Device Positioning
1 min read

Marketing Tip of the Week: Pay Attention to Market Positioning [Video]

By Katie Steelman on Fri, Oct 30, 2015


Give prospects a clear and compelling reason to approach you through differention. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Product Launch Positioning
1 min read

Marketing Tip of the Week: Finding Your Sweet Spot [Video]

By Katie Steelman on Thu, Jun 04, 2015


What are you customers like? Narrowing down your target audience will help you find your place to break through the competition.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Marketing Strategy Positioning
2 min read

Gauging Customer Value - Lessons Learned from HTR LaunchPad Demo Days

By Michele Nichols on Wed, Jun 05, 2013

Heeding the Signs

Topics: Business Insights Change and Innovation Positioning Branding and Identity