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4 min read

4 Ways to Make Your Chatbot More Than Just a Pop-Up

By Aimee Schenck on Wed, Sep 25, 2019

Chatbots and live chat technologies are transforming the customer service model and sales processes. Slowly but surely, chat systems have gone from the pesky little pop-up that interrupts your browsing experience (okay, there are still a lot of those ones) to the fast, 24-hour support we expect from brands in today’s digital world. By 2020, it’s expected that 80% of businesses will be using chatbots, and recent stats show that consumers support the move toward AI (artificial intelligence):

Topics: SEO HubSpot Marketing Automation
6 min read

6 Annoying Tactics to Avoid When Creating Your Marketing Plan

By Nate Fuller on Fri, Mar 29, 2019

It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser, causing an estimated $9.1 billion in missed revenue in 2019 alone. Getting inundated with intrusive advertisements is bad enough for consumer trust and attention, but when you add on annoying marketing tactics, it's clear why 72% of people dislike online popup ads, and 43% dislike native ads.

Topics: Inbound Marketing Lead Generation Marketing Metrics SEO
2 min read

Blogging: The MVP of the Marketing Short-Game and Long-Game

By Sarah Campagna on Fri, Jun 16, 2017

Bringing Customers to You

Blogging has been recognized for years as an important aspect of any marketing campaign. For Launch Team clients, the most immediate impact is in the short-game of lead generation. Blog posts are used as part of an inbound marketing program to direct readers to longer pieces of content like white papers, eBooks, and tip sheets that are form protected and used to generate leads. The blog post is designed to attract leads early in the buying process, those at the top of the sales funnel. Promoting blogs in strategic locations across the web is the most effective means we have of attracting new leads.

Topics: Content Development SEO
2 min read

Effective Marketing for Manufacturers: The New Sales Model

By Michele Nichols on Thu, Oct 27, 2016

 

You asked—we answered.

Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest, Optipro’s annual manufacturing open house. Many companies like these, faced with overseas competitive price pressures and increasingly complex customer demands, struggle with what an effective sales model looks like now.

Topics: Inbound Marketing Social Media SEO Sales
1 min read

Marketing Tip of the Week: Takeaways from INBOUND 2015 [Video]

By Katie Steelman on Fri, Sep 11, 2015


SEO is no longer something you just do, it's something that happens when you do everything else right.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Inbound Marketing Marketing Strategy SEO
2 min read

The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy

By Sarah Campagna on Tue, May 19, 2015

A Search Update That's Shaking Things Up from the Shadows

Google_Phantom_2

When we heard about Mobilegeddon we prepared our clients, checking their competitors’ mobile compatibility and monitoring traffic closely as the April 21st roll-out date approached. We were especially worried for a couple of our clients who have yet to make the shift to mobile-friendly websites, because the much-publicized Google search algorithm update was supposedly intended to punish non-mobile-friendly sites. But April 21st came and went, and we did not see the shifts in traffic patterns we expected.

Topics: Content Development SEO