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Launch Team Blog

Writing Content for SEO & The Impact of Secure Search

The Changing Landscape of Organic Search

If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies, SEO practitioners, and other online marketing enthusiasts predict that keyword research as we know it (or knew it), is rapidly diminishing in effectiveness. Keyword research has been the SEO go-to source for website optimization.

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Topics: Inbound Marketing, Content Development, Marketing Metrics, SEO

Google+ and Your High Tech Marketing Strategy

Google+: A rundown

Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+ (sometimes abbreviated as G+) seems to be holding its own. The site (plus.google.com) has 500 million registered users, 135 million of whom are active on a monthly basis, Google announced Dec. 6, and it is the fastest-growing social network.

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Topics: Marketing Mix, Marketing Strategy, Social Media, SEO

B2B Marketing Tactics in the Economic Downturn

Marketing Tactics in the Economic Downturn

Sometimes our biggest threats are our greatest opportunities. Those who embrace change can grow innovate, streamline and expand markets. As companies look to cut costs and optimize marketing spend, it pays to look at others’ plans for the new year:

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Topics: Business Insights, Marketing Strategy, Marketing Metrics, SEO