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3 min read

New Evidence Points to Marketing Value of SEO and Paid Search

By Sarah Campagna on Wed, Oct 29, 2014

“Just Google It”

We often conduct interviews with our customers’ customers as part of our marketing assessment. These interviews provide valuable insight into their buying habits, needs and expectations. One recent conversation went like this…

Topics: Inbound Marketing SEO
6 min read

18 Months with HubSpot Inbound Marketing: Lessons Learned

By John Veckerelli on Fri, Sep 20, 2013

Since becoming a HubSpot certified partner 18 months ago, a lot has changed. We’veHubSpot certified partner migrated our site to the HubSpot Content Management System (CMS), started a blog, and gotten a lot more serious about social media. We’ve created several content offers and downloads, implemented Calls to Action (CTA) throughout our site, built landing pages for each offer or CTA, integrated our email marketing with HubSpot, and set up lead nurturing emails (HubSpot calls them workflows because you can automate other things beyond triggering an email). We’ve also gotten used to looking at analytics more frequently and using the results to guide content development, SEO, and in many ways overall company strategy.

Topics: Inbound Marketing Marketing Mix Social Media Content Development SEO HubSpot
1 min read

Keyword Optimization Conundrum - The Impact of "Not Provided"

By John Veckerelli on Wed, Jun 05, 2013

The Loss of Organic Search Intel

In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.  

Topics: Marketing Metrics SEO
2 min read

Marketing Metrics - Tracking the Impact of Not Provided

By John Veckerelli on Mon, Apr 01, 2013

Shifting Marketing Metrics?

Have you noticed that you have less organic search data available? In early February, we highlighted the impact of secure search on our organic search data in 2012. Approximately 31% of our organic search results were "(not provided)". This result means that people are accessing your site via secure search, which prevents you from seeing the search terms they used to find you. 

Topics: Business Insights Content Development Marketing Metrics SEO
3 min read

Writing Content for SEO & The Impact of Secure Search

By John Veckerelli on Fri, Feb 01, 2013

The Changing Landscape of Organic Search

If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies, SEO practitioners, and other online marketing enthusiasts predict that keyword research as we know it (or knew it), is rapidly diminishing in effectiveness. Keyword research has been the SEO go-to source for website optimization.

Topics: Inbound Marketing Content Development Marketing Metrics SEO
4 min read

Google+ and Your High Tech Marketing Strategy

By Katie Steelman on Thu, Dec 13, 2012

Google+: A rundown

Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+ (sometimes abbreviated as G+) seems to be holding its own. The site (plus.google.com) has 500 million registered users, 135 million of whom are active on a monthly basis, Google announced Dec. 6, and it is the fastest-growing social network.

Topics: Marketing Mix Marketing Strategy Social Media SEO