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5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, May 04, 2020

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best laid plans, change management is hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment
2 min read

COVID-19: Resources For Small & Medium Sized Businesses

By Sarah Holland on Fri, Apr 03, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many programs available to help small and medium sized businesses (SMB) adjust and survive during this time. The U.S. Senate Committee on Small Business and Entrepreneurship has put together a guide to the CARES act, which you can download here. Some of the resources available for small businesses include:

Topics: Strategic Planning
4 min read

Photonics Market Outlook: What's to Come in 2020

By Michele Nichols on Fri, Mar 06, 2020

This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing tied up on the exhibition floor, sessions like our AR/VR Market Outlook, Photonics Outlook, and LFW’s Laser Marketplace, tended to attract C-level thinkers. Their strategies, experiences, and questions revealed some trends:

Topics: Optics Business Insights Strategic Planning Tariff China USA Manufacturing
3 min read

20 Sales Stats to Boost Your 2020 Sales Game

By Nate Fuller on Mon, Dec 23, 2019

In our planning and strategy sessions we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats to help you build your sales plan in 2020. Want to talk to an expert about hitting your sales goals in the new year? Contact us for a free consultation.

Topics: Sales Strategic Planning Marketing and Sales Alignment
5 min read

Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News

By Meghan Maloney on Wed, May 15, 2019

Talk of a full-scale trade war between the US and China may sound dramatic, but the latest tariff applied to Chinese goods will have a major impact on the costs of materials coming to the US. The full list of affected goods, available here, includes fresh food and dry goods, consumer goods like hats and handbags, as well as a large list of manufacturing materials such as glass, aluminum, gold, electrical parts, and machinery.

Topics: Company News Internal Communication Strategic Planning Tariff
4 min read

5 Tips for Better Business Meetings

By Aimee Schenck on Mon, Apr 08, 2019

Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and have lost their primary reason–getting things done.

Where have our meetings gone wrong? Over time, the amount of time spent in meetings and number of meetings held has increased significantly. Daily, upwards of 11 million meetings are held in American businesses, averaging a time frame of 31-60 minutes. These longer meetings have led to a 10% increase in the time employees spend in meetings since 2000.

Topics: Business Insights Internal Communication Branding and Identity Strategic Planning