Explore-our-blog



Our Blog.

Explore. Discover. Engage.

3 min read

Moving Forward: Fall 2020 Update

By Michele Nichols on Wed, Aug 26, 2020

For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and colleagues who put people first and move forward despite such unusual times.

Topics: Business Insights Company News Strategic Planning
4 min read

Resetting Your 2020 Priorities in B2B Markets

By Michele Nichols on Mon, Aug 03, 2020

Now that we’ve entered the second half of a challenging and unpredictable year, it’s time to re-look at 2020 goals, and begin the planning and budget cycles for 2021. But how? Maybe it’s the unknowns, maybe it’s concern for the impact goals can have on your team’s morale and motivation—this feels particularly hard this time.

Topics: Marketing Strategy Change and Innovation Product Launch Strategic Planning
5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, May 04, 2020

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best laid plans, change management is hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment
2 min read

COVID-19: Resources For Small & Medium Sized Businesses

By Sarah Holland on Fri, Apr 03, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many programs available to help small and medium sized businesses (SMB) adjust and survive during this time. The U.S. Senate Committee on Small Business and Entrepreneurship has put together a guide to the CARES act, which you can download here. Some of the resources available for small businesses include:

Topics: Strategic Planning
4 min read

Photonics Market Outlook: What's to Come in 2020

By Michele Nichols on Fri, Mar 06, 2020

This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing tied up on the exhibition floor, sessions like our AR/VR Market Outlook, Photonics Outlook, and LFW’s Laser Marketplace, tended to attract C-level thinkers. Their strategies, experiences, and questions revealed some trends:

Topics: Optics Business Insights Strategic Planning Tariff China USA Manufacturing
2 min read

20 Sales Stats to Boost Your 2020 Sales Game

By Nate Fuller on Mon, Dec 23, 2019

In our planning and strategy sessions we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats to help you build your sales plan in 2020. Want to talk to an expert about hitting your sales goals in the new year? Contact us for a free consultation.

Topics: Sales Strategic Planning Marketing and Sales Alignment