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Launch Team Blog

Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality

Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology. Over the last 20 years, augmented, virtual, and mixed reality technologies have seen mass adoption for consumer use due to new innovations in the semiconductor and photonics industries. While these extended reality (XR) technologies are heavily implemented in a creative economy, it’s predicted that ER technology will spread into more diverse industries with extensive near-term growth potential. As worldwide spending on XR products and services is predicted to be $18.8 billion in 2020, it is useful to understand this complicated market to better position your brand in the market.

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Topics: Business Insights, Positioning, tech

California Consumer Privacy Act (CCPA): What Your Business Needs

The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires businesses to take several steps to be compliant. The law is comparable to the EU’s General Data Protection Regulation (GDPR) but takes certain measures even further, like having a broader definition of what constitutes private data.

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Topics: Business Insights, Lead Generation, Change and Innovation, Client Relations, Sales, tech, Digital Advertising

Why Choose SharpSpring as Your Marketing Automation Platform?

In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from your tool. And let’s be honest, every tool has email marketing and at the right paid level some type of automation, so what else should you be looking for when evaluating MA platforms? While our team is platform agnostic and works in powerful tools like HubSpot, Pardot, and Marketing Cloud, this blog post will dig into a few key features SharpSpring has to offer and why we feel they are valuable!

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Topics: CRM implementation, tech, Marketing Automation

Introductory Guide to Using Google Ads in HubSpot

This year HubSpot improved the Google Ads integration by allowing users to upload contact lists for targeting, monitor the performance of ads, see improved reporting, and edit various ad settings, all directly in the HubSpot user interface. With this new level of integration comes a whole new level of questions about setting it up and making it run smoothly. See below for a basic overview of getting started or send us an email with questions. We’re always happy to help.

Not sure if you should be using Google Ads at your company? Check out our other post, Is Google Ads the right fit for your B2B Marketing Plan?

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Topics: HubSpot, tech, Digital Advertising