Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300 exhibiting companies, the consensus so far is that traffic was down and quality was up. After months preparing client booths, websites, collateral pieces, and campaigns, we're excited to share a few favorites!
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Sandy Sloane | Solutions by Sloane
For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an extension of her clients’ existing internal training, employee engagement, special events, and public relations teams, complementing and enhancing what they are already doing or what they simply don’t have time to do. Sandy works closely with Nextcorps Luminate, a 6-month intensive accelerator program located in Rochester, NY, the imaging capital of the world.
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Report from XPONENTIAL 2018
With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.
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At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too.
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We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?
Topics: Trade Show Strategy
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Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.
But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of them—and certainly not enough time to make calls. How will you ensure consistent lead follow-up?