Solution
Launch developed an inbound marketing strategy that supported Haskel's immediate and long-term needs, including technical content development, landing pages for lead capture, social media, and email marketing. One of the immediate needs was trade show promotions. Haskel, while widely known for its reputation in oil and gas, was growing their presence in new markets and needed to establish a presence with those prospects. To broaden audience reach, Launch developed specifically targeted pre-show and post-show emails that were sent to segmented customer and prospect lists. The emails informed readers of the booth location, event details, and offered additional technical content that pertained to their high-pressure equipment needs. The trade shows were heavily promoted on social media both before and during the event to ensure high visibility.
To increase the organization’s digital footprint, Launch additionally started building Haskel's online content library and utilized social media networks to expand viewership. Content development allowed Launch to reinforce branding and messaging.
By tapping into Haskel’s expansive network of distributors, Launch was able to create content that exemplified the organization’s reputation and gave readers an inside look at the partnerships that Haskel fosters. In parallel with content creation, Launch added a blog to Haskel’s website, giving the content a hosting home and a place to drive traffic.
Scope of Work:
- HubSpot (full implementation)
- Marketing Strategy
- Social Media (LinkedIn, Facebook, Twitter)
- Content Creation (blogs, downloads, press releases)
- Branding Strategy and Updates
- Tradeshow Support
- Product Launch
- Email Marketing
