Marketing automation can improve conversion rates by 300% — but implementing a system-wide sales and marketing platform can be intimidating. Despite the challenges, customers now expect personalized marketing and seamless sales and service across channels and platforms. Targeting and engaging your prospective customer has gotten a lot more complicated as social media and mobile usage has increased.
Let us guide you through the whole process, from strategy, tool selection, marketing tactics and asset development to implementation and optimization. In the end, you'll deliver a seamless customer experience by aligning strategy, tactics, and technology.
We start with the basics: why, when and how customers use your product or service. We're able to look at your market and opportunities, short and long-term, from the perspective of your customers, your customers' customers, your competition and sales force. We understand your technology, the sales dynamics and market drivers affecting your sales, and the proven keys to success of specific campaigns. Why? We're practical, customer- and results-focused, and have broad and deep knowledge of the industries we serve and the technologies that drive sales and marketing today.
Marketing automation refers to the software platforms and technologies designed to make multi-channel online marketing more effective and efficient by automating routine tasks. When done well, it allows you to personalize and support a customer's buying journey while saving sales and marketing time and energy. It can be used to more consistently and effectively execute important everyday tasks like order confirmation, and can provide targeted content to leads as they move through the sales funnel, nurturing leads from first interest to sale.