The content you present to your customers and employees should be recognizably yours. Our technical writers will develop content that demonstrates your capabilities and expertise, while our designers ensure that the information is presented in a way that is compelling and consistent with your brand.
In technical documentation and training, supplemental materials have proven to be a highly valued resource. We have written and designed e-books, tip sheets, guides, checklists and manuals for download, bringing in qualified leads each month.
To establish credibility in a market prone to false promises, Launch Team created downloadable e-books and tip sheets to supplement clients' research and interest.
Attracting a qualified workforce is as big a challenge as attracting customers for some companies. We applied the same knowledge and techniques we use to market Optimax to attract new employees. This HR brochure tells a powerful story about their culture.
This optical coating company needed to build a content library that included downloadable pieces in order to generate leads. Working with their technical team, our writers developed tip sheets and eBooks that educated the customer's audiences. This eBook generated a substantial number of visits and clicks resulting in 80 leads in the first two weeks of a social media campaign.
Empire Precision Plastics
Though blogging can serve as an excellent means of driving traffic to lead generating landing pages, Launch Team also strives to create content that has long term SEO value as well. Through regular blogging, this client was able to continue posting fresh content on social media. However, one particular post became so popular that it was often the second most visited page on their website, after the home page with most traffic coming through organic search.
Infographics are a great way to engage new audiences and bring traffic to a blog, article or white paper. This one demonstrates statistics of an evolving industry and how it's being impacted by a changing workforce.
Launch Team applied an inbound marketing strategy, using social media as one avenue to promote the brand. Original and curated content was published across multiple channels to boost customer engagement and attract prospects.
Datasheets and spec sheets are critical to an engineering buyer. We've helped Optimax speed the launch of new capabilities by rapidly creating the promotional and educational material they need.
Rochester Precision Optics
Infographics are great 'teasers' to attract social media users to your blog, website or white paper. This one highlights the growth of a specific market over a designated period of time in specific regions.
From web design and SEO to inbound implementation and technical content development, we apply our B2B marketing knowledge to your web-related projects. Whether you need to increase leads, traffic or orders, we have the technical, multiplatform expertise and design savvy to help you achieve your goals.
Rochester Precision Optics
In redesigning Rochester Precision Optics' website, Launch Team implemented inbound marketing techniques that improved their sales process and aligned with their growing business. Imagery was updated across the site to better convey the breadth of the client's capabilities and industries served. Through new content, forms, and clear calls-to-action, Launch Team increased both traffic and incoming leads for the client using a process that streamlines sales activities.
Our approach to PVD Products' website involved highlighting this capital equipment manufacturer's custom capabilities and customer-oriented attitude. Launch Team built and designed a HubSpot website to seamlessly execute an inbound marketing strategy. Refreshed key messaging, clear call-to-actions, and a mobile-friendly design all helped to modernize the new website and meet evolving customer expectations.
At the beginning of a full company re-brand, Lasertel came to Launch Team seeking a modern website that would work well for their customer personas' needs and behaviors. The new website is optimized for mobile, responsive, has a simple navigation, and includes clear call-to-actions. Launch Team chose bold imagery that positions the brand as application-based and compliments content marketing materials.
Digital and print advertising can be an important part of any product or corporate launch. From publication identification, ad planning and media buying to ad design and ROI monitoring, we can manage your advertising from beginning to end and produce ads that will generate web traffic, product interest and brand awareness.
Lake Shore Cryotronics
Launch Team advises this technology company on the most effective ad spend and placement, and designs and manages their print and digital ads across multiple publications, industries and product lines.
When Melles Griot was acquired by IDEX, their marketing needed an updated look and integrated message across ad campaigns. Our collection of ads, tagline and messages allow their internal team to quickly create and manage ads on demand.
To announce this optics company's new brand and capabilities, Launch Team designed a digital "peel" ad, full page print ads and ongoing campaigns. The ad campaigns have resulted in high visibility and increased business.
This half page ad served as a brand-building tool in a popular buyer's guide as well as the basis for campaign build up to a major tradeshow. Because Launch Team developed the ad based on target persona research, there was a better understanding of what interested prospects outside of their work environment – ensuring ad engagement on a professional and personal level.
trade show booths
Trade shows are very much alive in specialized industries. Launch Team can improve your ROI with pre- and post-show marketing and an upgraded tradeshow presence. We design booths, banners and campaigns, and can also provide booth staff training and support. From concept to completion, we'll help you gain more from your tradeshow investment.
This two-story booth needed to serve many purposes. Launch Team's design included setups for different shows internationally, a hidden conference room for private meetings, and flexibility in displaying equipment. The result was a vibrant, clean booth with clear brand messaging that offers maximum visibility and flexibility.
Exhibiting at trade shows is an investment—not just in the booth, but in your salespeople's time. Launch Team created the pieces Optimax needs to exhibit in 10 foot or 20 foot spaces, displaying a wide variety of capabilities and products depending on the show. The booth was also built to speed setup and teardown, getting salespeople back to selling faster.
Arnold Magnetic Technologies Booth
Arnold’s previous booth design included several different pop-up banners that distracted visitors. We replaced these text-heavy pieces with a clean, attractive background featuring only essential imagery, which allowed visitors to focus on the company’s key capabilities.
Making a strong impression in a new market was the focus for Nanophase. Launch Team incorporated an attention-grabbing color palette in the design of a 10-foot banner wall, tablecloths, booth signage, and flooring. Knowing that a tacticle experience leaves a lasting impression, we suggested the use of a hands-on activity to drive interaction and improve brand recall among tradeshow visitors. The result? 4x the leads over the same show the previous year.
No better opportunity to release a new company logo, name and look than exhibiting at a trade show. Launch Team refreshed the brand's look with large, engaging booth images to emphasize the core applications of Lasertel, A Leonardo Company. The graphics coincided with a inbound marketing campaign surrounding a white paper on an emerging application that we had written for the company.
When breaking into a new market, Novatek needed a new banner with imagery and messaging that spoke to the audience they were hoping to reach. We designed a banner with a strong single image that their target market could relate to and paired it with a statement that hit on the biggest concerns and risks of the industry.
Rebranding can mean updating certain aspects of your company's image, or completely recreating it. A new logo can be a big part of that rebranding process. Launch Team knows that you have a vision for the changes that will occur within your company, and we will work closely with you to create or recreate a logo that reflects that vision.
The company's original logo served them well for almost 25 years. This new brand pays homage to their legacy but looks forward, reflecting the sophistication of the company.
Silver Bear's new logo sets them apart as a minority-owned business with a distinctive character, but it is also sophisticated enough to speak to the government and primes they serve.
University of Pittsburgh Bradford
To celebrate their 50th anniversary, the University of Pittsburgh Bradford wanted to put a twist on their traditional brand. Launch Team designed a logo that conveys the school's rich history while also showing the evolution of the university since its establishment.
Forge Metal Finishing Logo
Forge underwent a name change and brand redesign to better convey their strength in metal finishing. Their new logo is bold yet polished, reflecting their focus on rigorous process control and high quality work.
Skincare and cosmetic developer Solésence uses natural minerals to prevent skin damage from the sun. The logo’s warm color palette and sun-shaped arrangement of dots convey the solar protection offered by the brand, while its clean simplicity indicates aesthetic benefits.
This new company was still developing product lines, and they needed a brand that was simple and elegant but that would work for multiple customer demographics.