product launch proven marketing strategy

A materials company grew sales by 35% after repositioning 12 months ago.

Corporate Positioning

Find and Communicate Your Sweet Spot

In order to effectively sell, you'd better understand who you're selling to. Whether focusing on a company, division, product or specific initiative, Launch Team can develop a market positioning strategy to ensure your success.

Our proven positioning process works to narrow your focus by developing distinct buyer personas and crafting the messages to match. We help you develop a marketing plan that corresponds with your business plan, resulting in actionable, measurable steps to move your company forward.

Typically preceded by a marketing assessment, the positioning process begins with extensive market research culminating in a positioning workshop for key players – including CEO, COO, VP of Sales and Marketing, and Product Managers. We address findings and recommendations before establishing a final deliverable package.


Customer Testimonials

"Launch Team branded Sydor Optics, and we receive compliments on their work to this day."

Jim Sydor, President | Sydor Optics 

“Our rebranding efforts have paid off phenomenally. We blew our 2014 sales goals out of the water and are looking forward to a tremendous 2015.”

Rick Plympton, CEO | Optimax

Schedule your positioning workshop

Contact us today to set up your positioning workshop.

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Positioning Workshops

Strong positioning lets you focus on the customer – not the product. It helps you understand how buyers perceive you, your value proposition and your competitors, and it enables you to deliver a sharp, clear and simple message that speaks the language of the customer. Launch Team will work with you to develop a brand positioning strategy that sets you up for long-term success. Most clients can expect outcomes including:

  • Margin increase in the first 6 months
  • Revenue increase in the first 12 months
  • Competitive advantage
  • Persona-focused marketing materials

Workshops also provide the necessary input to create your marketing roadmap. This roadmap helps you plan activities for a product launch, a specific campaign or for the year, ensuring that your marketing reaches customers in the right place at the right time.


Companies look to us to guide their branding, often in pivotal stages such as entering a new market, completing an acquisition, increasing business development or implementing a new business model. Brand recognition, aided by proper positioning, is key to building a customer base and estabilishing brand loyalty. If you're looking to refresh your brand and set your business apart, we will work with you to:

  • Broaden brand awareness
  • Refresh and modernize your company's look and feel
  • Define your core messaging
  • Develop materials such as media kits and business cards