From Engineer to Entrepreneur:
Sales & Marketing Strategies for Start-ups

Register for this exclusive on-demand course, geared for technical startups

In this online course, we will deliver mini-lessons to your email to guide you through building your sales and marketing foundation.

All you need to do is take one unit at a time, on your own schedule, and you'll walk away with clear, quick, and actionable strategies for growth. The best part? It's all virtual and easy to fit into your schedule!

Track Outline

Unit 1: Design for Growth - Marketing

Step-by-step, we'll help you to identify and communicate your company's unique value. You'll perform a SWOT analysis, pinpoint your solution to your customer's problems, and craft key messages that clearly communicate your value to your prospects. To help you create and reach your goals, we will also review industry benchmarks and help you develop your key performance indicators (KPIs).

Unit 2: Finding Customers

In this unit, we walk you through how to identify target companies and to create buyer personas to deliver the effective marketing messages to the right people with less guesswork. We also cover everything you need to know about CRM systems for successful adoption and utilization.


Unit 3: Design for Growth - Sales

Unit 3 establishes your sales foundation. You'll develop a sales process, learn about inbound and outbound marketing, and prepare a CRM system for working leads.


Unit 4: Put Your Plan into Action

This unit is all about action. You've laid the groundwork, now it's time to make it a reality. You'll come away with specific marketing tactics, a marketing schedule, executable tactics, and metrics to measure ROI.


Still not sure?

Send your questions to the Startup Hotline at

Apply for the Course