product launch proven marketing strategy

“Our rebranding efforts have paid off phenomenally. We blew our 2014 sales goals out of the water and are looking forward to a tremendous 2015.”

Rick Plympton, CEO | Optimax

Optimax Systems, Inc.

The Client
Optimax designs and manufactures precision custom optical components for use in aerospace, defense and consumer electronics.

The Challenge
The goal was to develop a brand that reflects their size and sophistication as they move into complex assemblies, while at the same time preserves the character of fun that is a big part of their business culture.

How We Helped
We started with a brand assessment, conducting customer interviews, customer and employee surveys, and using our research toolkit. Our recommendations yielded a new logo, look and language that have impacted their current industries and gained them traction in new ones. 

From the initial assessment, positioning, and brand development to the final ads, tradeshow booth, website and content, Optimax was ready for their biggest conference of the year—in 5 short months. 

The new brand keeps the personality and fun of the company’s roots, but adds the sophistication and customer focus needed to sell larger programs. 

Even more importantly, they’ve taken action and applied their LEAN methodology to marketing and sales, to grow profits and revenue by responding to prospects faster.


The Results
Our review and development resulted in a brand that embodied a healthy, fast-growing 200-person company, with all the speed and agility of a smaller company.

Optimax Logo







Ross Optical  | Launch Team Success Story

Ross Optical was noticing a slow drop in their sales year over year. They were referred to Launch Team by a long-time customer and industry leader who believed that our integrated inbound/outbound marketing approach could raise sales.

Learn More




In order to ensure continued growth and a healthy mix of customers, Launch Team worked with Sydor Optics to reach new customers by rebranding and expanding their marketing platform - leading to outstanding results. 

Learn More




Lasertel came to Launch Team seeking a modern website that would work well for their customer personas' needs and behaviors. Their goal was to position themselves as an application-based company through an updated brand look.

 Learn More



When ASE Optics was ready for growth, they were referred to Launch Team by a friend. Through a customer-focused marketing strategy, Launch Team helped ASE exceed growth goals and positioned them for successful acquisition.

Learn More