product launch proven marketing strategy

"In a year and a half we have almost doubled our new customers."

Ed Ross, CEO and Founder | Ross Optical

Ross Optical

The Client
Ross Optical is a 27-year-old company offering both catalog and custom optics along with unparalleled customer service.


The Challenge
Ross was noticing a slow drop in their sales year over year and was referred to Launch Team by a long-time customer and industry leader who believed that our integrated inbound/outbound approach to marketing could increase Ross sales.


How We Helped
After understanding who Ross was as well as their strengths and their weaknesses, Launch Team created a strategy to improve the catalog and OEM sales. We redesigned the Ross website in order to attract leads and generate RFQs.


Key Component
Quality content makes the difference. One of the few marketing companies with a PhD in optics on staff, our ability to generate original content and understand the buyer has paid off. Turning strategy into effective action is a natural in a long-term, accountable partnership like this.

Ross Optical  | A Launch Team Success Story

"Michele and her team came with a strong recommendation. She is well connected and well respected in our industry. Her marketing expertise impressed us, and in a year and a half we have almost doubled our new customers."
Ed Ross, CEO and Founder | Ross Optical


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