product launch proven marketing strategy

"Launch is easy to work with and they know our market. Their optics and photonics experience, coupled with their skilled creative team, makes them an exceptional marketing partner for a company in our industry."

Jim Sydor, President | Sydor Optics

Sydor Optics

The Challenge
The goal was to build a predictable pipeline of well-qualified prospects to ensure continued growth and a healthy customer mix.


How We Helped
Launch Team rebranded Sydor Optics and diversified their mix of marketing activities to reach new customers and increase RFQs from smaller accounts. Through targeted international search engine marketing, trade ads, PR and web optimization, prospects become customers.


The Results
This 4x member of the Inc. 5000 continues their triple-digit growth track. Customers and prospects call out their tagline across the tradeshow floor, and their brand equates to a reputation as the best flat optics company in the world.



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PVD Products needed a refreshed look, new key messaging, and to establish thought leadership. Launch designed a new website and created a technical eBook that generated more than 300 new leads in one month.

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Novatek Communications  | Launch Team Success Story

Novatek was rethinking their sales process when we came on board. The CEO, working closely with sales and marketing, wanted to collaborate on strategies that would pay off and spend more time on leadership and organization building.

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Lake Shore  | Launch Team Success Story

This second-generation materials test and measurement company needed fresh branding and messaging to reflect their broader vision, make the most of their technical expertise, and to assert their leadership in the global research community.

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