Launch Team Group

“Launch's broad responsiveness doesn't happen by accident. It requires a high level of commitment to client service.”

Carolyn Eastman, Director of Marketing | Harklinikken

LAUNCH CORE TEAM

Michele Nichols

Michele Nichols

President

 

Michele creates marketing programs that better serve our clients. As an owner and president of Launch Team, she understands the role marketing plays as part of the larger organization and the pressures and realities of owning a business. Responsible for setting our direction and developing our capabilities in ways our clients value, she also acts as consultant to high tech leaders.

Michele develops and defines winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She helps companies develop and leverage their IP portfolio, enter new markets, launch new products, and integrate new acquisitions. With an MBA and 15 years of experience in improving service delivery, Michele approaches challenges with practical tendencies and a "big picture" view. Her areas of expertise include organizational development, process improvement, precision manufacturing, and optics.

Experience:

  • Launch Team Inc., President, VP of Operations
  • The Sharrow Group, Acting VP of Marketing
  • Bristol Management Services, Operations Manager
  • Benzigers, Inc., Front Line Manager

Education:

  • M.B.A., St. John Fisher College
  • B.A. Business Management, State University of NY at Fredonia


Connect on LinkedIn

 

 
Beth Shope

Beth Shope

VP Digital Marketing

 

Beth builds websites that drive results, not just traffic. From design to user experience to search engine optimization, Beth brings clients practical advice and flawless execution. She has a background in e-commerce sites for high-end B2B and B2C products, and in customer service and support.

Beth builds websites that have a clear and compelling path to action and support users at every step of the buying cycle. Her education in both Studio Art and Mathematics lets her approach a business problem from many angles. Specialties include videography, photography, search engine optimization, email marketing creation and ROI assessment, e-commerce, graphic design.

 Experience:

  • Launch Team Inc., VP Digital Marketing / Web Design Specialist
  • Salzman Group Inc., Web Designer/ Department Manager/ Project Manager/ Working Art Director
  • Sutherland Group, Lead Cust. Service Representative

Education:

  • B.A. Mathematics, with minor in Studio Art, SUNY Geneseo

Connect on LinkedIn

 

 
Mike Holihan

Mike Holihan

Director of Marketing


Mike builds and leads marketing program effectiveness for our clients. With over 15 years of experience as a marketing leader for several B2B technology and manufacturing companies, Mike understands the demands our clients have for impactful digital marketing programs that support product and sales strategies.

Mike has a passion for marketing automation and CRM system development, demand generation programs, metrics and reporting, and sales enablement. He brings strategic vision to our clients’ projects and has the tactical experience to build and deploy programs that help our clients reach their goals.

Experience:

  • Launch Team Inc., Director of Marketing
  • EagleView, Director of Marketing
  • MediSked, LLC, Director of Sales & Marketing
  • Pro-Tech Manufacturing & Distribution, Inc., Director of Marketing

Education:

  • M.B.A., Rochester Institute of Technology
  • B.S. Business Administration, State University of NY at Geneseo

 

 

 
Sarah Holland

Sarah Holland

Account Manager


As a former product manager with marketing experience from Fortune 100 to small business, Sarah has walked in the shoes of our clients, and works hard to ease their workload by keeping us on plan and on message. Certified in both HubSpot and Pardot, Sarah is able to recommend and implement inbound marketing programs that drive leads.

Experience:

  • One Down Consulting, Partner
  • BlackTab Group, Director of Marketing
  • Colgate-Palmolive, Product Manager
  • Nabisco, Associate Brand Manager

Education:

  • MBA in Marketing, University of North Carolina at Chapel Hill – Kenan-Flager Business School
  • B.A. in English, Hamilton College

 


 
Alex Ormond

Alex Ormond

Account Manager

 

Alex is committed to helping our clients successfully communicate information and improve interactions with their customers. With a background in media management, Alex doesn’t miss an opportunity to apply research to help her clients make informed, data-driven marketing decisions. She has an infectious enthusiasm that helps keep the entire team upbeat. She has a passion for marketing and takes great pride in her work and friendly customer service.


Experience:

  • Launch Team Inc., Marketing Account Coordinator
  • Dairy Farmers of America, Corporate Communications Intern
  • Roberts Communications, Account Services Intern

Education:

  • B.S. in Media Management with an emphasis on media research, minor in English, St. John Fisher College

 Connect on LinkedIn


 
Aimee Schenck

Aimee Schenck

Program Manager

 

A strong writer with broad training across a variety of marketing applications, Aimee loves the challenge of writing about new technologies and sharing her social and visual media skills with Launch Team clients. Aimee has used her marketing and promotion skills to help grow an entrepreneurial business near her hometown of Jasper, NY. She has also worked in account management, maximizing clients’ advertising spend and helping them target key audiences. Aimee’s favorite part of her job with Launch Team is managing the many moving pieces of clients’ ongoing marketing plans and applying her writing skills across their programs. The challenges brought by each client intrigue Aimee and push her to find the best solutions to the toughest marketing questions.

Experience:

  • Launch Team Inc., Inbound Marketing Specialist
  • DAC Group, Directional Media Consultant
  • Elegance Bridal and Formals, Marketing Manager

Education:

  • B.A. Communication/Journalism, minors in Human Resources and Pre-Law, St. John Fisher College

Connect on LinkedIn
 

 
Alison Arnold

Alison Arnold

Program Manager

Alison helps clients meet their goals by connecting technology, company leadership, engineering, and marketing. She brings a strong writing background and over 20 years of B2B marketing experience to the team. From big-picture strategy to content creation to trade show execution, Alison’s diverse skillset helps our clients tackle any challenge that comes their way.

Experience:

  • Paychex, Marketing Content Program Manager
  • Arnold Magnetic Technologies, Marketing Manager
  • LaBella Associates, Marketing Coordinator

Education:

  • B.A. in Communication, concentrations in journalism and PR, SUNY Geneseo
 

 
Madison Jacobs

Madison Jacobs

Graphic Designer

 

Madi is always up for a creative challenge. She specializes in graphic design, developing advertisements, white papers, social media images, and other materials that tell clients’ stories visually and strengthen their brand. Whether you’re in the business of medical devices, engineering services, complex instrumentation, or the next big technology, Madi’s attention to detail and diverse marketing and communication experience will help drive results.

 

Experience:

  • Perry's Ice Cream, Marketing Communications Coordinator
  • Allied Integrated Marketing, Promotions Specialist

Education:

  • B.S. Digital Media Arts and Communication Studies, concentrations in public relations and advertising, certificate in marketing, Canisius College
 

Email Marketing Certified

Connect on LinkedIn


 
Gaynor Meilke

Gaynor Meilke

Market Research Specialist


Gaynor is an experienced market researcher with deep knowledge of consumer behavior, market research methodologies, public relations strategies, and digital marketing. She approaches every engagement with a strategic mindset, a keen ability to align effective tactics with key objectives, and the tenacity to get things done. Gaynor gives businesses the insight they need to create brands that add value inside and outside of their organizations.

Experience:

  • Launch Team Inc., Market Research Specialist
  • Charisma Ink, Owner

Education:

  • B.AS. Consumer Studies and Marketing, University of Guelph
  • Graduate Studies in Public Relations and Corporate Communications, Fanshawe College
  • M.S. Integrated Marketing Communications, Eastern Michigan University
 

 
Matt O'Donnell

Matthew O’Donnell

Inbound Specialist


With a background in Biology and Chemistry, Matt is not your everyday marketer. Matt’s technical background working alongside engineers and scientists gives him an edge which helps him develop compelling and relatable content.

Matt’s strengths include PPC, marketing automation platform setup and optimization, social media and blog content development, and creating nurture workflows.

Experience:

  • Inficon Inc., Test Technician
  • Environmental Products and Services of Vermont, Environmental Coordinator

Education:

  • B.S. in Biology, minor in Chemistry, University at Albany

 

 

 
Marcy McCall

Marcy McCall

Office Manager

 

Marcy provides bookkeeping and clerical support to Launch Team. With more than 25 years of administrative experience, she is a pro at keeping accounts organized and on task. Marcy engages clients through personable customer service, ensuring that records remain accurate and up to date and positively contributing to the company’s financial health.

Experience:

  • Launch Team Inc., Office Manager
  • ASE Optics, Office Manager/Bookkeeper
  • Scottsville Farmers Market, Manager
  • McClure Productions, Bookkeeper
  • Eric Mower & Associates (EMA), Traffic Manager
  • Mercury Print Productions, Customer Service
  • SUNY Geneseo, Graphic Designer

Education:

  • B.A. Studio Art, SUNY Geneseo

Nate Fuller

 

Nate Fuller

Sales & Marketing Coordinator

 

Nate has a bias for action and he loves finding new ways to solve a problem, and increase efficiency. Nate's entrepreneurial spirit makes day-to-day interactions with clients and business owners his favorite aspect of the position. Through growing these relationships, he enjoys learning about the advanced technological industries that power our smart devices, hospitals, and business technologies. 

Experience:

  • President, St. John Fisher College Investment Club
  • VP, SJFC AMA

Education:

  • B.S. in Marketing, St. John Fisher College, May of 2020 graduation

 
Angelena Volanth

 

Angelena Volanth

Salesforce Consultant


Angelena has worked as a Salesforce.com Consultant and has over 10 years of business experience in management, service and IT technical disciplines. Her expertise lies in managing end to end implementations, CRM optimization, ongoing support/maintenance and end-user/admin training. She has a proven ability to form strategies to implement solutions for CRM projects that will enhance efficiency and maximize CRM return on investment.

Experience:

  • One Down Consulting, Director of Client Services
  • NimbleUser, Sr. CRM Consultant specializing in Salesforce.com
  • Paetec, Manager of Professional Services
  • VanDamme Associates, Application Analyst

Education:

  • B.S. in Information Technology, Rochester Institute of Technology

Extended Team

Launch Team partners with a talented pool of professionals, from optics engineers to HubSpot inbound marketing specialists, who are consulted and brought into projects as needed.

 

 

We'd love to hear from you!

Wondering how we might apply our knowledge and experience to help grow your business? Let's chat! Call 585.256.1640 or email us to set up a consultation.