Launch Team President to Present Business Growth Strategies at MRS Spring

Posted by Katie Steelman on Mon, Mar 28, 2016

MRS-Spring-16-logo-150x132.jpgLaunch Team is pleased to announce that our president, Michele Nichols, will speak to materials innovators this week at the MRS Spring Meeting & Exhibit in Phoenix.

From startup through exit strategy, science and technology companies face a unique set of business challenges. The presentation, “Business issues over the course of a company’s growth: A case study,” will explore the critical decisions that arise during each stage of growth, including:

  • Intellectual property best practices
  • Sales and marketing strategies for product launch
  • Planning for channel expansion and M&A

“Our goal at Launch is to help technology leaders position their product or service for success,” Nichols said. “Whether they are just finding their spot in the market, adding new product lines or expanding globally, this presentation will provide tools needed to navigate their current stage of growth.”

The presentation will take place Thursday, March 31 at MRS. Launch Team will be offering a free consultation to attendees after the conference.


Learn how we've helped materials science companies grow business, or request Michele Nichols to share her expertise at your next event.


About Michele Nichols 

Michele R. Nichols has been developing marketing programs for technology companies for more than 15 years. As President of Launch Team Inc., she and her team have helped market leaders rebrand, enter new markets, launch new products and rethink strategy for their next stage of growth.

Topics: Company News