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Launch Team Blog

Lead Generation: How One Blog Post Drives 27% of Total Web Traffic, Over 50% of Leads

You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally) provide minimal information in order to download your valuable content.

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Topics: Inbound Marketing, Lead Generation, Marketing Metrics

Improve Marketing and Sales Alignment with Metrics

Keep It Simple with Key Metrics

In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead generation and lead follow-up. In this post we'll talk about how a few key metrics and the right automation tools can keep these activities on track. 

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Topics: Business Insights, Inbound Marketing, Lead Generation, Marketing Metrics, Sales, Marketing and Sales Alignment

Sales Advice from a Fundraiser: Marketing Metrics, Customer Touch Points, and the Sales Pipeline

Fundraising is selling – but without a tangible product or service to offer to your customer. 

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Topics: Business Insights, Marketing Metrics

Tradeshow ROI: What to Expect

What ROI can you expect from a tradeshow? Exhibitor magazine uses the following as a benchmark:

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Topics: Trade Show Strategy, Marketing Metrics

Keyword Optimization Conundrum - The Impact of "Not Provided"

The Loss of Organic Search Intel

In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.  

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Topics: Marketing Metrics, SEO

Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West

In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE Defense, Security & Sensing (DSS) show. Some of the results were consistent from show to show; however, attendees of DSS reported less lead success year over year and compared with Photonics West leads.

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Topics: Business Insights, Lead Generation, Trade Show Strategy, Marketing Metrics

Marketing Metrics - Tracking the Impact of Not Provided

Shifting Marketing Metrics?

Have you noticed that you have less organic search data available? In early February, we highlighted the impact of secure search on our organic search data in 2012. Approximately 31% of our organic search results were "(not provided)". This result means that people are accessing your site via secure search, which prevents you from seeing the search terms they used to find you. 

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Topics: Business Insights, Content Development, Marketing Metrics, SEO

Survey Says... Lead Generation Success Varies at Photonics West 2013

Tradeshow Marketing Survey Results At A Glance 

Earlier this month, we asked you to participate in our survey gauging your success at Photonics West 2013. Now the results are in, and we’re sharing what we learned with you. We’ve put them into a handy downloadable SlideShare presentation with charts (link at bottom of post) – so you can see just where you fall among others in the industry. We’ve also compiled some highlights and commentary on the results:

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Topics: Business Insights, Lead Generation, Social Media, Trade Show Strategy, Marketing Metrics

Got 5 minutes? We want to hear your thoughts on Photonics West 2013.

It has been three weeks since Photonics West, and, along with our clients who exhibited, we are busy with follow-up and trying to assess the effectiveness of our presence at this important event.

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Topics: Business Insights, Lead Generation, Trade Show Strategy, Marketing Metrics

Writing Content for SEO & The Impact of Secure Search

The Changing Landscape of Organic Search

If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies, SEO practitioners, and other online marketing enthusiasts predict that keyword research as we know it (or knew it), is rapidly diminishing in effectiveness. Keyword research has been the SEO go-to source for website optimization.

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Topics: Inbound Marketing, Content Development, Marketing Metrics, SEO