You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally) provide minimal information in order to download your valuable content.
In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead generation and lead follow-up. In this post we'll talk about how a few key metrics and the right automation tools can keep these activities on track.
Fundraising is selling – but without a tangible product or service to offer to your customer.
What ROI can you expect from a tradeshow? Exhibitor magazine uses the following as a benchmark:
In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.
In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE Defense, Security & Sensing (DSS) show. Some of the results were consistent from show to show; however, attendees of DSS reported less lead success year over year and compared with Photonics West leads.
Have you noticed that you have less organic search data available? In early February, we highlighted the impact of secure search on our organic search data in 2012. Approximately 31% of our organic search results were "(not provided)". This result means that people are accessing your site via secure search, which prevents you from seeing the search terms they used to find you.
Earlier this month, we asked you to participate in our survey gauging your success at Photonics West 2013. Now the results are in, and we’re sharing what we learned with you. We’ve put them into a handy downloadable SlideShare presentation with charts (link at bottom of post) – so you can see just where you fall among others in the industry. We’ve also compiled some highlights and commentary on the results:
It has been three weeks since Photonics West, and, along with our clients who exhibited, we are busy with follow-up and trying to assess the effectiveness of our presence at this important event.