image_110.jpg

Our Position

Launch Team Blog

Trade Show Planning: FAQ

As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at trade shows. Trade shows and conferences are expensive, so it is important to make the most of the time and dollars that you spend there. Here are some common questions emerge from these discussions, and some tips that can help you maximize trade show ROI:

Read More

Topics: Trade Show Strategy

An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?

Trade Show Planning for Introverts

Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from fellow professionals. If you're a bold personality, it's easy to excel in these situations. However, if you’re a more introverted person, major events can feel daunting—speaking from personal experience.

Read More

Topics: Business Insights, Trade Show Strategy

Trade Show Marketing: The Best of XPONENTIAL 2017

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too. Though there were some real standouts at XPONENTIAL, the following tactics could apply to any large trade show.

Read More

Topics: Trade Show Strategy, Branding and Identity

Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections

It was all business at this year’s Photonics West. The atmosphere was more serious and disciplined, with companies laser-focused on achieving specific marketing and sales goals and getting the most out of their trade show strategy. Our annual survey provides a look at these companies’ lead generation and follow-up success—check out the results to benchmark your own trade show performance.

Read More

Topics: Trade Show Strategy

Want to Maximize Trade Show ROI? Nail Your Pre-Show Strategy

Occasionally we hear companies say that attending or exhibiting at trade shows brought them little ROI. The first question we ask is, “How many appointments with prospects did you have set up beforehand?” Frequently the answer is none. Hoping that prospects with a need will drop by your booth during the show, whether or not they are familiar with your company beforehand, is simply not enough.

Read More

Topics: Trade Show Strategy, Sales

The Best and Worst of Photonics West 2017

Booth design isn’t the only thing that can make or break a company’s trade show presence. Engaged, knowledgeable staff members who are eager to share their expertise are a must-have. A cool demo doesn’t hurt either. Check out the companies and events we thought shined at this year’s SPIE Photonics West, and what could have been better.

Read More

Topics: Trade Show Strategy

Packing the Perfect Trade Show Shoe

We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?

Read More

Topics: Trade Show Strategy

Trade Show Strategy: The Best and Worst of SPIE Optics + Photonics 2016

Optics + Photonics is a well-executed conference set in the beautiful city of San Diego. The weeklong event is known for its technical presentations and proclivity for attracting R&D enthusiasts. It’s also known for lead generation, not in volume but in quality of leads.

Traffic on the exhibition show floor on Tuesday was phenomenal—aisles so thick with attendees that at times it was hard to make it to the next booth. If you were working a booth that day you could easily forget that this wasn’t Photonics West.

Read More

Topics: Trade Show Strategy

Why Automated Lead Nurture Is a Must for Trade Show Exhibitors

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that bought in double the leads over last year…

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

Read More

Topics: Inbound Marketing, Lead Generation, Trade Show Strategy, Email Marketing

Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up

We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a better understanding of trade show lead gen and follow-up trends, and it helps business leaders benchmark their own progress in these areas.

Read More

Topics: Optics, Trade Show Strategy