Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
1 min read
Marketing Tip of the Week: Think Beyond the Booth at Trade Shows [Video]
Topics: Trade Show Strategy
1 min read
Marketing Tip of the Week: Follow Up with Trade Show Leads [Video]
Too often, CEO's and salespeople return from a show and don't follow up with new leads. So before your next show: make a game plan.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Marketing Strategy Trade Show Strategy Client Relations
4 min read
Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags
Trade shows catering to high tech industries such as contract manufacturing or optics are highly targeted, and they're still an important part of an integrated marketing strategy. In Optics & Photonics, Photonics West is the can't-miss show of the year.
In our annual Photonics West Lead Generation Survey, we asked Photonics West attendees to share their results from the show. The survey is our way of helping optics and photonics companies benchmark their marketing performance against others in the field.
Topics: Optics Trade Show Strategy
3 min read
Make the most of Photonics West 2015
Next week is Photonics West 2015, and once again we're sharing with you some ways to get the most value from your trip.
Topics: Trade Show Strategy
2 min read
Learn Sales & Marketing Strategies to Attract New Buyers at Photonics West 2015
Bring Customers to You
Launch Solutions President Michele Nichols will teach a short course and roundtable discussion on marketing and sales strategies at Photonics West next month.
Topics: Company News Trade Show Strategy
4 min read
Top 3 Signs You Should Rethink Your Tradeshow Strategy
Tradeshows present a great opportunity to gain brand exposure, meet with customers and partners, and learn what’s new in the industry. Unfortunately, people often take for granted or are unaware of these benefits and therefore don’t follow tradeshow best practices. Three signs you might want to reconsider your tradeshow strategy are:
Topics: Trade Show Strategy
2 min read
Spring 2014 Tradeshows and Conferences - Are you ready?
Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for various tradeshows and events, as well as doing some travelling ourselves. Are you attending any upcoming tradeshows or conferences? If so, let us know how we can help you be ready.
Topics: Optics Company News Trade Show Strategy
1 min read
Confidence Growing in Tradeshow Prep & Follow-up - Survey Results
As we've previously done for Photonics West and other major tradeshows our clients attend, we asked Photonics West 2014 attendees about their lead generation success, as well as preparation and follow-up habits.
Topics: Trade Show Strategy
3 min read
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn about emerging technology and techniques, and scope out competitors. Identifying and prioritizing these objectives is a major part of preparing for a show.
Topics: Business Insights Trade Show Strategy Internal Communication
1 min read
Make the most of your Photonics West 2014 experience
Gearing up for the biggest trade show of your sales year? We are, too. Many of our clients in the optics & photonics industry are exhibiting, hosting events, and presenting technical sessions at Photonics West. Personally, I have a week full of meetings, client support, speaking at an annual meeting, attending a market summit, and teaching two classes. Phew.
Topics: Trade Show Strategy
1 min read
6 Ways Your Booth Staff Can Help Maximize Trade Show ROI
Get More out of Trade Shows
Trade shows are expensive; booth space is just 1/3 of your average trade show costs.
Topics: Trade Show Strategy
1 min read
Tradeshow ROI: What to Expect
What ROI can you expect from a tradeshow? Exhibitor magazine uses the following as a benchmark:
