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Alison Arnold


Recent posts by Alison Arnold

5 min read

Mergers & Acquisitions: Communication Strategy for a Smooth Transition

By Alison Arnold on Mon, May 04, 2020

Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications planone that delivers the right messages to the right constituents at the right time—can help a merger or acquisition go smoothly and establish unity and profitability. Yet, despite the best laid plans, change management is hard and you’re sure to encounter challenges along the way.

Topics: Business Insights Internal Communication Positioning Sales Strategic Planning Marketing and Sales Alignment
3 min read

Innovation in Medical Device Manufacturing: AR/VR

By Alison Arnold on Wed, Apr 22, 2020

As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings help surgeons make more informed decisions during a sensitive operation. Medical students practice procedures in a safe, immersive setting. An ultrasound technician conducts a hands-free examination at the patient’s bedside with a lightweight, portable display. In the end, digital realities such as these are aimed at improving patient outcomes. AR and VR will become more commonplace in the health care industry and it’s up to the medical device manufacturers to help push innovations into this sector.

Topics: Business Insights Medical Device Tech