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Launch Team Blog

Alex Ormond

Recent Posts

Breaking Down Marketing Automation: HubSpot vs. Pardot

 

As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

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Topics: Inbound Marketing, HubSpot, Marketing Strategy

Launch Team, Inc. Granted Women Business Enterprise (WBE) Status

Launch Team, Inc. has been granted status as a Women Business Enterprise (WBE) by the New York State Department of Economic Development, Division of Minority and Women’s Business Development (DMWBD).

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Topics: Company News

Creative Designs & Adventures with Dogs: Meet Madi

Madi Musilli  | Graphic Designer 

While at work, you will most likely find Madi working through every last detail of a project in Photoshop. When she's not at work, Madi is most likely off adventuring with her dogs.

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Topics: meet the team

Bringing Technical Expertise (and dogs) to Our Team - Meet Damon Diehl

Damon Diehl | Technical Writer / Science writer

When at work, you will most likely find Damon at his standing desk, writing. When he’s not in the office, Damon is likely still writing, usually for his blog, “The Very Least You Need to Know about Optics.”

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Topics: meet the team, Content Development

A New Perspective on a Familiar Role — Meet Alison Arnold

Alison Arnold | Program Manager

While at work, Alison is most likely collaborating with colleagues to identify how to best bring value to our clients. Outside the office, Alison can be found at a little league game or other sporting event cheering her kids on.

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Topics: meet the team

Packing the Perfect Trade Show Shoe

We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?

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Topics: Trade Show Strategy

Fearlessly Leading and Learning by Example — Meet Michele Nichols

Michele Nichols | President

While at work, Michele is most likely encouraging innovative and creative thinking among employees. While at home, she is likely doing the same for her children—setting the table for new ideas and conversation.

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Topics: meet the team

A (Sales)Force to Be Reckoned With — Meet Ron Wille

Ron | VP of Sales & Technology

While at work, Ron is most likely to be found helping clients realize their full revenue potential. Outside of the office, Ron’s second job is “Uber” Daddriving his kids around. He also can be found running or riding his motorcycle.

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Topics: meet the team

Your Source for Salesforce Tips and Book Recommendations — Meet Sarah Holland

Sarah Holland | Account Manager

At the moment, Sarah is settling into her new role as Account Manager, but outside of work you’ll likely find her at one of her children’s sporting events.

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Topics: meet the team

Organization and a Little Chaos: Ingredients for Success in Work and Life ― Meet Aimee Schenck

Aimee Schenck | Program Manager

While at work, you are most likely to find Aimee bouncing between projects, organizing different client activities, or writing content―all while listening to music so loudly it takes 5 minutes to get her attention. When she's not at work, Aimee might be doing a DIY project, hiking, or playing basketball. She also plays the role of #1 Aunt to her niece.

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Topics: meet the team