A Customer Relationship Management (CRM) system is a place for businesses to collect data that can help increase productivity, internal communication, and training support within your sales team. It can also help to create a bridge of information for marketing to use for optimizing campaigns. But, your CRM can reach beyond these two teams, providing valuable information for many other departments at your company that can help your executive team make decisions.
Alex Ormond
Recent posts by Alex Ormond
3 min read
CRM – Not just for Sales, How Your Executive Team Can Utilize This Tool
By Alex Ormond on Wed, Nov 24, 2021
Topics: Sales Strategic Planning CRM implementation
6 min read
Launch Marketing and Sales Tech Series Recap
By Alex Ormond on Wed, Jun 09, 2021
Utilizing all of the resources in your existing toolset is imperative for your company’s day-to-day success and growth. In the Lunch and Learn, Maximizing Your Toolset Series, Launch Team’s Account Manager Alex Ormond talks about how you can align your team and processes in a remote work environment. Alex walks through the best ways to get the most out of your existing toolset while arming you with actionable next steps to apply these best practices.
Topics: Marketing and Sales Alignment Tech Marketing Automation
3 min read
Replacing Trade Show Leads
By Alex Ormond on Wed, May 19, 2021
In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a significant portion of the year’s leads. Well, 1Q 2021 has come and gone, and many are finding that the virtual events have not been a sufficient replacement.
Topics: Lead Generation Trade Show Strategy
3 min read
Leveraging Existing Technology to Enhance Virtual Events
By Alex Ormond on Thu, Apr 29, 2021
Although many people are waiting to get back to the real trade show floor, virtual events are here for a while longer. In fact, many shows may even maintain hybrid or virtual formats even after floors open back up given the significant cost difference. However, we are repeatedly hearing about the difficulty associated with virtual events. Common challenges include:
Topics: Trade Show Strategy
1 min read
Embracing Digital Marketing for Engineering-Based Companies
By Alex Ormond on Fri, Apr 23, 2021
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the industry makes shifts to virtual event marketing and adapts to digital transformation.
Topics: Marketing Strategy Digital Transformation
4 min read
3 Things to Consider When Creating Personalized Marketing Messages
By Alex Ormond on Mon, Apr 12, 2021
Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”
Topics: Marketing Strategy Marketing Metrics Email Marketing
4 min read
Increase CRM Usage & Sales Team Motivation with Sales Gamification
By Alex Ormond on Fri, Apr 09, 2021
Gamification has some proven benefits to increasing customer engagement, but what can it do for your sales team? In many industries, risk aversion and market volatility mean slower sales cycles, lack of clarity on how to sell in a changing environment, and general sales malaise. Adding an element of fun and competition might be the answer to jumpstarting your sales team’s activities and helping them hit sales quotas.
Topics: Sales CRM implementation
5 min read
Increase CRM Efficiency: Fix These 5 Mistakes
By Alex Ormond on Wed, Jul 22, 2020
Whether you’ve been storing data in a CRM for years or your brand new to the tool, there are common challenges companies face that make their tool less effective. These challenges can impact your team’s efficiency, as well as your bottom line.
Topics: Sales HubSpot CRM implementation Salesforce Tech
5 min read
Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not
By Alex Ormond on Fri, May 22, 2020
Can your company relate to one or many of these scenarios? If so, read on!
- We have a tool, but no one uses it.
- We have tools that seem to be working, but no measurement of ROI.
- We have 5 tools, but I think we could consolidate.
- We want to do more, but we haven’t committed to spending the money on a tool to help.
Topics: Email Marketing Marketing and Sales Alignment CRM implementation Tech Digital Advertising Marketing Automation
3 min read
3 Tips That Will Make or Break Your Marketing Technology Implementation
By Alex Ormond on Mon, Apr 13, 2020
As marketing experts and Marketing Automation (MA) consultants, we’ve noticed a vicious cycle that many companies fall into with their software toolset: companies buy a tool, hate it, and purge, buy a tool, hate it, and purge, buy a tool, hate it, and purge, and continue to wonder why there aren’t technology options available for their needs. This is obviously bad for efficiency, but what about the unnecessary costs? For example, the average cost of a full-scale Salesforce implementation can run an organization anywhere between $5,000 and $100,000! And for companies shopping for their first marketing automation (or marketing drip) platform, we continue to hear that all the options and the work involved in planning for a successful implementation is extremely overwhelming.
Topics: Tech Marketing Automation Digital Transformation
5 min read
Why Choose SharpSpring as Your Marketing Automation Platform?
By Alex Ormond on Fri, Aug 16, 2019
In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from your tool. And let’s be honest, every tool has email marketing and at the right paid level some type of automation, so what else should you be looking for when evaluating MA platforms? While our team is platform agnostic and works in powerful tools like HubSpot, Pardot, and Marketing Cloud, this blog post will dig into a few key features SharpSpring has to offer and why we feel they are valuable!
Topics: CRM implementation Tech Marketing Automation
4 min read
Breaking Down Marketing Automation: HubSpot vs. Pardot
By Alex Ormond on Thu, Oct 18, 2018
As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.